Viral marketing is a technique that relies on existing social networks to distribute media with the aim of increasing brand awareness or delivering a specific message. Viral marketing strategies rely on the willingness of consumers to pass along a marketing message to their own contacts. To achieve this, viral marketing messages usually take the form of funny videos, interactive games or specific offers such as competitions or other promotional material.

Viral marketing is so called because its pattern of spread is similar to that of both a computer and pathological viruses. Nitro Digital's approach is to assist the client with the identification of a target group, and then devise a creative message that would appeal to that group.

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