Social Media

Why invest in social bookmarking?

The internet is host of endless amounts of information, which means that it is often difficult to keep track of good quality content. This is where social bookmarking comes in! Social bookmarking allows users to organise online resources and share them with everyone. Websites like Delicious, StumbleUpon and Digg allow you to bookmark sites in a place where everyone can see and find them. It lets you tag your bookmarks with keywords so you can categorise them and make it easier to find relevant pieces of information. This also lets others search for bookmarks within particular categories and even expand them by adding their own bookmarks. Say that you decide to redesign your website and you want to find examples of visually enticing sites but can’t find any suitable ones. A social

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Facebook’s Commenting Policy Change – A Blessing for Pharma?

In the past months, there has been a lot of talk amongst marketers about how Facebook’s commenting policy change would impact healthcare and pharma brands. This policy change has officially been implemented on Monday, meaning that the social network will no longer allow healthcare and pharma companies to opt out from allowing comments from fans on their pages. The healthcare and pharma industry is known to be rather cautious when it comes to embracing social media channels fearing that ‘adverse events’ would paint their products and their brand in a negative light. It is therefore not surprising that a number of companies have been dreading this day and as a result, chose to remove their pages from Facebook. It is quite plausible however that the removal of the ‘no

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Why Should Pharma Use Social Media? – Lessons from the Social Media in Pharma Conference

Nitro Digital recently sponsored the ‘Social Media in the Pharmaceutical Industry’ conference, a two-day seminar series designed for online healthcare marketers. The conference featured high-profile speakers such as Alex Butler from Johnson & Johnson, Andrew Widger from Pfizer and Tova Turkel from the British Lung Foundation. Given that the event was of particular relevance to our field of expertise, we ultimately decided to share some of the key issues, lessons and thoughts we took away from the event. One of the most fundamental questions raised was; ‘Why should pharma use social media at all?’. Given that pharmaceutical companies are often hesitant when it comes to embracing social media, it is crucial to highlight some of the key benefits these online marketing channels

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Facebook and YouTube as a marketing tool

After researching various brands’ Facebook pages, a recurring theme emerged - they all want to be ‘liked.’ With different methods of doing this; for example ‘Palmer’s’ and ‘Dorothy Perkins’ competitions, winning trips to Paris or spas, can only be entered if you ‘like’ them. The use of competitions by Facebook pages, by downloading an ‘app’ or liking a page, creates the successful symbiotic relationship between a consumer, who can win a summer party, for example with Pimm’s, and a brand, who receives widespread advertising and support from the almost 11,000 monthly users.  Red Bull handled their desire, for a brand’s equivalent of Facebook friends, less discreetly and this ever growing method of advertisement is everywhere. With the dawn of the ‘new

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Social media: The NHS is listening, so what are you saying?

NHS and social media Last week, our team attended the Social Media in Pharma conference in London, which was both interesting and insightful. There are many challenges facing healthcare still, but it was refreshing to hear success stories from some pharma brands and the NHS. The NHS is decentralised, and often sporadic in it's activities, but there are pockets of people in the NHS who are very passionate about social media. Athough there is some collaboration and campaign activity, overall I would say they are still in a passive stage more than reactive or proactive. Listening is the logical first step. How can you act, when you don't know who is talking, where they are talking, and what they're saying? One of the challenges of listening is multiple streams. Listening in social channels isn't just patient

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Social Media marketing is a key objective for companies in 2011

Hi everyone, it’s been nearly 3 weeks since I started at Nitro, so I guess it’s definitely time for my first blog post. A survey made by Effie Worldwide and Mashable shows that Social Media is a growing phenomenon in the minds of marketers. 70% of them are looking to increase their Social Media marketing budget to about 10% over the next 12 months, and within the next five years it is set to increase to 18.1%. With over 650 million Facebook users and 90 million on Twitter, companies have seen that Social Media is an efficient solution to reach their target audience and get increased exposure, traffic and subscription. Facebook, Twitter, Linkedin and blogs seem to be the four dominant marketing tools for this year; MySpace has been left behind, even after its revamp. Globally for

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Google Vs Facebook

In the style of the MTV celebrity death matches from a few years ago (are MTV still around?), Facebook and Google are one hell of a grudge match, whether they say so or not. They're two of the biggest hitters out there on the web , but I’m not sure that one will be submitting or tapping out anytime soon. For now they have sewn up one each of the two key elements of how we all spend our time online (let’s ignore email for now). Both definitely want 'in on' the others ‘domain’. Facebook want to integrate web searching and buying, and Google wants to integrate our social lives into the SERPs. If either succeed they will make a serious dent into the others market. Google will increasingly use social criteria to enhance the relevance of the results and therefore increase their

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Facebook iFrames are a cunning next step on the road to major search $.

There have been a few really good posts about the features of the latest Facebook release to upgrade pages and the inclusion of web content via iFrames. I won’t go into these now but have a look at Mashable, Dose of Digital, and also our opinion at Nitro Digital. What’s getting me very excited (in a geektastic sort of way) is how the subtle combination of the following really does open the gates for Facebook to start to play properly in the search game: -  the roll out of some form of EdgeRank-based algorithm to the news feed; -  the ability to pull in existing web content more easily; -  the ability to ‘Like’ individual bits of platform content; and - the ordering of search results based on a combination of people, content and affinityPrediction for 2011 I

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The year 2000 and gaming online begins

It's the year 2000, the naughties, and the computers still work. The big expectation of computers falling over because of the y2k bug came to nothing and the web world moved on. The airline industry looked at gaining internet access whilst flying and gambling online became permitted in the US. Now back in 2000 gambling online was seen as the devil's work, there was a fear that people would become addicted to gambling in the comfort of their own homes. This of course was also the first time I had worked with a client who was not interested in paper advertising. This was our first online advertiser.We (the company I was with at the time) had entered a new world where there wasn't so many rules; where you could use any method to get people to look at your product. This was later referred to

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The Facebook Developers Platform is evolving

Those familiar with the Facebook development platform know exactly its pros and limitations. Those who have never created any Facebook Application should definitely take some time reading the Facebook Developers Wiki to see how easy it is to start. You all must be aware that the environment constantly evolves, which usually brings a variety of new possibilities and makes our creative and fresh ideas possible to implement. One of the most important recent updates is that Facebook is moving towards iFrames with their good old FBML (Facebook Markup Language) both for the Facebook applications and Fan Page tabs. This means it’s getting wide open for new customisations especially on the Fan Pages - which has been quite limited since Facebook disabled using iFrames in the tabs in August

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