iPad series

Are the first iPad news apps worth the cost?

The iPad so far is a runaway success, with sales expected to reach almost 13 million this year and 20 million in 2011. Stephen Fry puts this success down to the beauty of the device and its user experience. He lovingly describes his experience with his iPad as being ‘almost like a game’ as users can get that ‘Minority report moment’ when Tom Cruise is pulling out and bringing in pages onto his handheld gadget. If anybody was going to make me want an iPad, he just did it. You can see the full, and rather charming, interview here. iPad and the Future of Journalism At Nitro, we have been keeping a close eye on how the iPad is going to affect the success of the newspaper industry. In these blogs we noted that the iPad’s design and target audience may provide the chance for the

Is the iPad the saviour of the newspaper? 2

iPad news app, 'Pulse' After turning off my iPhone alarm this morning I clicked through on a push alert from Mashable entitled, ‛Is the iPad the saviour of the newspaper industry“. It’s a topic I find really interesting for the following reasons;

• The newspaper was one of the first truly mass medias that everyone enjoyed • They haven’t translated their business model to online successfully, in fact at all • Newspapers are losing advertising revenue and circulation all the time • They are in terminal decline So will the iPad with its inviting tactile interface save the newspaper businesses? To be honest, single-handedly, blatantly not. With others of its ilk such as the Galaxy Tab and others? Still, absolutely not. Even when penetration of tablets hits the kind of figures necessary to support

Is the iPad the Saviour of the Newspaper Industry?

Users have become accustomed to freely available, socialised and personalised news. But this free flow of information for users has had a debilitating effect on the newspaper industry. Printed newspaper sales are on a decline as users turn to the internet for free content online. The industry is helplessly watching their advertising, once about a third of an average newspaper’s revenue, follow readers online where advertising is cheaper. Microsoft predicts that newspapers will only exist as printed articles for 10 more years and, as the Times has noted, giving away articles for free is unsustainable if they are to rely solely on online advertising. Established news publishers have already introduced a subscription for users to access their content on their websites and are rolling out

Google Not Guttenberg
You see it, you report it. Be a citizen journalist. The internet has changed the way we consume news. This topic is a follow up an earlier blog on Mike Wesch’s video, The Machine is Us/ing Us, which claims that user generated content will have a drastic effect on the way we engage with the internet – and with each other. Now that we can be our own journalists and choose what news to read about, companies will be forced to change their strategies for maintaining readership. The number of people reading newspapers offline is falling.  News is a commodity, and news delivery is increasingly being dominated by online blogs and news portals that are maintained by two way communication. The future of local news will all be about the local community, grassroots initiatives, immediate and mobile communication, participation and