Marketing on the internet offers excellent ROI compared to other marketing methods. It is highly measurable, easily targeted, and allows increasing precision to maximise results. This means that the most successful advertisements, placements etc. can be identified, and the CPA (Cost per Acquisition) for each sale, or other conversion action, can be quantified.

Search engine optimisation (SEO) is a specific marketing activity which ensures that that your site ranks for the keywords relevant to it in the natural listings of search engines like Google.

For more immediate results, Pay Per Click (PPC) marketing is likely to offer the higher ROI. Pay Per Click advertising allows you to 'bid' for search terms, or keywords. The adverts are similar in appearance to the search results and appear at the top and right hand side of the page.

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