| Active Server Page (ASP) |
A technology that enables Web pages to be dynamically created using HTML, scripts, and reusable ActiveX server components. ASP only runs on Windows servers
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| Blog |
A website containing news or commentary, usually displayed in reverse chronological order, and providing users with the facility to post comments on the posts. |
| Cascading Style Sheets (CSS) |
A technology that separates the styling and formatting of text on a web page from the page itself. |
| Content management system (CMS) |
An admin tool used to update and manage the content of a website. |
| Cost per click (CPC) |
The price paid by the advertiser each time a user clicks on one of their PPC adverts.
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| Discussion board |
A discussion board (or internet Forum, message boards) aiming to promote discourse on a specific subject, or range of subjects. Many discussion boards a moderated to prevent malicious posts. |
| Distributed databases |
A database that is under the control of a central management system, but whose data storage devices may be physically separated over a real or virtual network. |
| Flash |
A program originally created by Macromedia now Adobe, to create primarily animated web content. A flash player is required on the user's computer in order to view the content, this is freely available from Adobe.
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| Forum |
See Discussion board |
| HTML |
HyperText Markup Language. HTML is the language used to code websites, it provides instructions to the users browser about what content to display and how to style it. |
| Natural search Results |
The listings that appear on a search engine results page (SERP) that do not form part of a paid-for or sponsored advertisement. |
| Pay per click |
An online marketing programme that allows advertisers to pay for their adverts only when someone clicks on it when it appears on a search engine results page (SERP) or other content networks. |
| Search engine optimisation (SEO) |
The process of increasing the traffic to a website from natural search results. |
| Search Engine Results Page (SERP) |
The page of results displayed by a search engine. |
| Site architecture |
The organisation of content within a site within contextually relevant groups that is usually reflected in the layout of the sites navigation |
| Social network sites |
A website that encourages the building of online social networks of members with similar interests, or merely as a communication network using technologies like chat, blogs, discussions and mailing tools. |
| Teasers |
A device on a website that draws the users attention to a specific area of content within that site. |
| Traffic |
The measurement of the number of visitors to a website |
| Viral marketing campaigns |
A marketing campaign that usually relies on social networks to distribute the marketing message. The medium is typically an amusing video, flash game, images or simple text. The term viral is analogous to the way in which pathological viruses spread. |
| Web 2.0 |
A term describing the supposed second generation of web applications that encompass 'community' sites. Examples include wikis, social networking sites, blogs etc |
| Web-application |
A web application is one that is accessed and distributed over the internet or a corporate intranet rather than residing on a single computer. Typical examples of web applications are webmail, social networking tools, e-commerce portals and blogs. |
| Webmail |
An email application that uses a internet browser rather than a mail application such as Outlook |
| Wiki |
A wiki is a collaborative website where the users are responsible for creating and maintaining the content. Probably the best example of a wiki is www.wikipedia.org |
