The brief
To create support Skopos our Market Insight partners in a ground breaking and strategic quantitative and qualitative market insight project to improve the use and transactions on the T-Mobile.co.uk website.

The solution
Nitro Digital provided T-mobile with extensive high level strategic consultancy to interpret the results of the market insight survey carried out by Skopos. Nitro Digital deployed it's unique knowledge methodology to assess and feedback on the design, usability, functionality, performance, search engine optimisation of the site.

The result
By combining experience with extensive quantitative and qualitative analysis Nitro Digital were able to construct a detailed set of strategic and tactical actions for T-mobile to implement. The feedback loop extended to informing subsequent phases of research.