The brief
To create a series of flash and gif banners for Buscopan IBS Relief to be placed on a variety of lifestyle and related websites such as the Net Doctor site.

The solution
The banners are targeted towards both diagnosed sufferers of Irritable Bowel Syndrome (IBS) and undiagnosed people suffering from the symptoms. The colour scheme features soothing soft greens which reflect the IBS Relief website but also create a sense of calm and relief, the imagery is taken from the brand image collection and the press advert.

The result
The banners are effective in driving traffic to the website and increasing brand awareness through exposure on relevant sites and their attractive design.