The brief
To create a disease awareness site for sufferers of Irritable Bowel Syndrome (IBS) to raise awareness and understanding of the condition and its management.

The solution
The site developed is rich in useful content (developed in partnership with the client's PR agency) and has a soft feminine focused yet contemporary style which is appealing to the target audience and calming on the eye. Contextual teasers on each page lead users to other relevant parts of the site encouraging them to prolong their visit, and return again later.

The result
A successful website that receives a high volume of traffic thanks to our marketing programme but also many repeat visitors due to its stylistic appeal, rich content and cross-site links. The site has helped to firmly position our client as a leader in bowel health.

www.ibs-relief.co.uk