The brief
To raise awareness of the DulcoEase brand by driving traffic to the viral microsite that contains an amusing video and an entry form for a competition.

The solution
Nitro Digital developed an online platform to view the new viral video, to share it with friends and to enter the competition. With use of our email application an initial newsletter was sent to over 10,000 email addresses. All the activity on the site was tracked and available in the form of a variety of marketing reports.

The result
The viral effect was successfully achieved with a significant number of people being exposed to the brand, the campaign also increased the number of visits to the DulcoEase site and captured a significant number of quality marketing leads.

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