The brief
To run PPC campaign on the main Search Engines (Google, Yahoo, MSN) for the www.lovelifematters.co.uk and www.manmatters.co.uk websites in order to encourage users to visit the sites and raise awareness of the Erectile Dysfunction condition and available treatment options.

The solution
The campaign was preceded with thorough preparation: understanding our client's key objectives, market research, selecting targeted keywords, creating copy for the advert and reporting on the outcome of the actions undertaken and budget deployed.

The result
The number of visitors brought to the sites through PPC exceeded the projections by 12%, at the same time we managed to lower the average cost per click by 25%, thus providing an excellent rate of return on investment for our client.