case study / Boehringer Ingelheim corporate website
The brief
To update the UK corporate website to closely follow the look and feel of the Global website, yet retain a distinct identity and positioning. The client also wanted the ability to make changes to their own content, and to extend the reach of the site to encourage journalists to visit the site.
To update the UK corporate website to closely follow the look and feel of the Global website, yet retain a distinct identity and positioning. The client also wanted the ability to make changes to their own content, and to extend the reach of the site to encourage journalists to visit the site.
The solution
Nitro Digital developed an integrated Press Section containing Business and Pharmaceutical news into the site. We also developed a bespoke content management system using ASP.net
The result
A successful, cleanly designed corporate site that meets all of the client objectives. The site has received many registration requests from journalists across a variety of sectors, and is a valuable business communications tool for the company.
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