Author Archive

It's the morning after an excellent evening at the PM Society Digital Media Awards. Nitro Digital were up for an award for Best Digital Tool in a Clinical Setting for our work on the Stop the Clot electronic risk assessment tool that we developed in partnership with Sanofi and Colchester Hospital University Trust.We were up against some excellent competition, but really pleased, chuffed, happy and excited that we won! Overall, there was a great selection of work submitted for judgement and the agencies and clients are really showing the industry how far we have all come in terms of using digital as a creative, practical and innovative tool for marketing. We are proud for the recognition from our peers and hope we have many more awards that were as great as

Since the advent of the web, ‘print’ has been subject to the threat of extinction. More and more people are subject to web advertising and less to print, be it through your letter box or in the form of a newspaper, the average growth in web advertising per newspaper has been shown to be 31% with a decline of 10% in print advertising. However for the last 10 years printing has become a lot cheaper than it used to be, this in-turn has become a lot faster and is also a lot more accessible to the average person. But surely this would see an increase in the amount of print required?. The answer is simply no, as the problem of print seems to always be the quality. Modern print methods employed have high standards for those who employ them, but the quality is lower for those who use a

With an estimated 250 million people playing social games every month, social gaming has seen explosive growth in recent years. You only have to look at the rapid rise of social network game developer Zynga (who has the annual revenue of $850 million) and the likes of FarmVille and Mafia Wars to see the huge business potential gamification holds for companies. Integrating game mechanics into brands, websites and applications is ultimately becoming increasingly popular in consumer marketing as it boosts engagement, which is believed to lead to brand loyalty. The healthcare industry has already been experimenting with gamification. Take the hugely successful Nike+ app, which tracks how far you have run, rewarding your achievements with virtual trophies and placing you on leadership

Nitro Digital CEO Jules Pancholi will be attending the upcoming e-Patient Connections Conference taking place in Philadelphia on September 20^th and 21^st along with digital healthcare marketing expert John Pugh, a close friend of Nitro’s. The conference brings together key opinion leaders from the healthcare marketing sector and practitioners from life sciences, public health and hospitals to benchmark best practices for reaching and supporting digital health consumers. The event provides an excellent opportunity to learn about updates on new technologies, mobile health innovations and case studies from a range of different therapy areas. We look forward to making new connections and catching up with our friends and associates from the digital healthcare marketing industry, so drop us a