Author Archive

3D Virtual Anatomical image is brought to the screen in spectacular detail… Digital v. Textbook?

As I have discussed in my previous blog post, medical learning has been somewhat transformed by the digital space. Students have been able to access the brightest, most vivid and accurate anatomical recreations that have ever been brought to the medical educational market.


This product is no exception. It is, namely, the 3D Muscular Premium Anatomy app. It is currently available for iPad and Mac with an iPhone 4/4s version under development.


The detailing of the muscular tissue is incredible; the screen surely brings to life what the medical student encounters on a daily basis when learning about muscle groups using cadavers.  With touch screen technology, and the useful update that means the app can now take advantage of the new iPad’s HD display, the musculoskeletal

Ayuda! It’s a medical translation emergency…

Communication is very important.  Without it we can quickly descend into a panicky chaos and in a medical emergency this can be fatal. Translators are present in hospitals but often they are not available on demand.  This is where the app specifically for Android, ‘Emergency Medical  Spanish’, by Mavro, could prove to be a real help to people as they experience symptoms.  


The app aims to aid those emergency conditions, such as heart attacks and strokes, which require urgent action. The questions require a simple ‘yes’ or ‘no’ answer and can act as a reassuring first port of call for someone suffering from related symptoms. It really could free up resources when a translator isn’t immediately available. Just another helpful tip from an

HealthTap – Gamifying Healthcare

There’s a lot of buzz around gamification right now and it’s only going to get bigger. In recent years, we have seen great advancements in healthcare gamification with games like and Boehringer Ingelheim’s greatly anticipated Syrum game. Gamification provides a sophisticated and flexible solution for generating real engagement amongst patients, who are incentivised to improve their health, and HCPs via tools that help them do their jobs. HealthTap is a prime example of this.


HealthTap is a new US-based interactive online network and mobile app where 10,000 certified doctors are available to answer any health-related question from patients. Think of it like Quora but for doctors.


The concept stems from the idea that finding straight-forward answers to

The Interactive Medical School; lectures straight to your iPad?

Most of us can remember early morning lectures, bleary eyed, fumbling for a pen and notepad or some sleek electronic device to document the teachings of the day. It is worth noting that most universities these days upload electronic lecture content prior to the class, however student attendance is almost certainly advised, both by the faculty and of course the lecturer!



However, Taimma Communciations (TC), have just released an additional online learning tool to the market that may aid those students studying medicine. Four interactive programs have been launched in 2012. These include;


  • Understanding the Anatomy of the Nervous System,
  • Understanding the Anatomy of the Respiratory System,
  • Introduction to the Cough Reflex, and,
  • Understanding the Physiology of the Respiratory

The dawn of the digitally generated doctor…

Welcome to the digital age! We’ve been aware of this for quite some time, but now the realisation that every aspect of our lives is governed, and in some cases replaced, by the digital space is very apparent. Our health is especially important to us and this is reflected by the uptake of health related apps within the digital health arena. 

There are apps and digitally focused solutions that cover every aspect of your health, from personal training, to recording your heartbeat.  In fact, health is the third-fastest growing app category within the Apple app store, accounting for approximately 10,000 apps.

Most crucially, people will be able to identify symptoms and be able to address these without the need to visit a healthcare professional.  This, in turn, gives the

Roche Adopts Google Apps

Having recently moved to Google’s cloud, this story is very appropriate for our blog. It has been announced earlier this year that Swiss pharmaceutical giant, Roche, will be rolling out Google’s email collaboration suite. The roll out is expected to be completed by the end of this year to the company’s 90,000 employees in 140 countries, which makes it largest Google Apps deployment yet.

According to Dr. Alan Hippe, CIO, Google Apps was selected by Roche since the separation between its calendar system and current email is an obstacle for collaborating effectively. On the enterprise blog of Google, Hippe also mentioned that being able to use the apps simply by using a control panel to enable them rather than deploying and planning for infrastructure that is complex in centers
Sanofi Launches Diabetes Innovation Challenge: Data Design Diabetes

In our previous post, we looked at how Sanofi UK’s diabetes QiC Awards encourages innovation in the field of diabetes care. This approach is not restricted to the pharma giant’s UK branch. Sanofi US launched its second annual Data Design Diabetes Innovation Challenge competition which aims to boost the development of apps and other tools to improve diabetes patient care.

The competition is open to all individuals including healthcare providers, patients, IT professionals, students and organisations interested in combining data and design to create a human-centred and data-inspired innovation around diabetes that is relevant to people with diabetes in the US.


Five semi-finalists will be selected by a panel of judges in May and then two finalists will be awarded $10,000 to

Quality in Care (QiC) Diabetes Awards 2012 – Now Open for Entries! Deadline 25th May

At Nitro Digital, we are always on the lookout for events and awards that foster innovation in healthcare and the Diabetes Quality in Care (QiC) Awards is a prime example of this. Supported by Diabetes UK, NHS Diabetes and Sanofi, the QiC Awards recognises best practice initiatives in diabetes care, offering nation-wide exposure to outstanding projects that promote innovative solutions to the treatment and management of diabetes.

Earlier this year, it was announced that the QiC Awards will be running again this year. Entries for 2012 are now welcome from healthcare groups that have launched diabetes-related projects in the UK between January 2008 and December 2011. 
Having attended last year’s awards ceremony, I found it to be a truly fantastic event packed full of high-profile

Pinterest in Healthcare

In the past year, the healthcare and pharmaceutical industry has come to embrace social media channels like Facebook, Twitter, YouTube, and LinkedIn. It has been proven that creative social media campaigns and strategies can successfully connect pharma brands to patients and healthcare professionals across the globe.

While the first generation of social media channels are now widely used within the healthcare and pharmaceutical industry, new networks like StumbleUpon and Pinterest have not yet been mastered. 
Pinterest is a social pinboard where users can share theme-based photos they find interesting, inspiring or entertaining. This social media newbie is one to watch out for as it generated 10,000,000 registered subscribers in just under 2 years, and it has been proven to refer more

New Vaccination Programme to be Promoted via Social Media

Social media provides a strong platform for condition awareness campaigns and charity fund-raising programmes.


Earlier this month, The Global Network for Neglected Tropical Diseases announced the launch of its END7 campaign, which focuses on eliminating seven Neglected Tropical Diseases (NTD) by 2020. Working in partnership with the Bill & Melinda Gates Foundation, The World Health Organisation (WHO) and 13 pharmaceutical companies from the United States, United Kingdom and United Arab Emirates, the campaign aims to eliminate lymphatic filariasis, trachoma, and infections caused by three soil-transmitted helminths, schistosomiasis and onchocerciasis.


To aid the initiative, pharma companies have donated pills to treat these NTDs. Novartis in particular has made headlines in