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We are delighted to announce that Boehringer Ingelheim’s Director of Digital Communications, John Pugh, was named ‘Digital Pioneer of 2011’ at today’s PM Society Advertising Awards. The award celebrates outstanding achievement in pharma communications, rewarding innovation and best-practice in the industry.

In 2011, under John’s leadership, Boehringer Ingelheim has continued to push industry boundaries by investing in new channels and platforms and driving innovation forward.

By formulating a coherent communication and branding strategy across all of its social media channels, Boehringer Ingelheim has managed to create a truly engaging multi-channel user experience for audiences worldwide. With over 15,000 Facebook fans and 9,000 Twitter followers, Boehringer Ingelheim is a

According a report published by ABI Research in 2011, the mobile health market is currently worth around Ј77million with 44million health apps downloaded last year. There have been a number of new innovative pharma apps released in the course of 2011.

In partnership with the US National Kidney Foundation, Pfizer, a real social media heavyweight in the industry, launched Manage CVD Risk in Reduced GFR app, designed for healthcare professionals to reduce the risk factors associated with cardiovascular disease (CVD).  

In 2011, IBGStar by Sanofi has become the first monitoring system for blood glucose that has been cleared by the FDA which directly connects to Apple's iPod touch and iPhone available in Germany, France, Switzerland, the Netherlands and Italy. For a quick

Paris-based Cegedim Strategic Data (CSD) ranked major pharma brands based on their volume of Facebook and Twitter followings compared with their overall promotional spending. Findings show that, on both Facebook and Twitter, Pfizer is pulling ahead of its peers thus matching its industry-leading promotional budget with its social media popularity.

Pfizer has the most Twitter followers and takes 3rd place in having the most number of Facebook likes. However, the study also showed that in many cases pharma brands’ social media presence outperformed their promotional spending. Roche for instance ranked fifteenth in overall spending for promotions while it came second only to Pfizer in Twitter followers. This may effectively show that succeeding in the world of social media is often

To increase channels of communication with the public, the Great Western Hospital has become part of popular social network sites including Facebook and Twitter.

The GWH -NHS Foundation Trust has become more social media savvy and has begun to use Facebook and Twitter to communicate with visitors, general public members and hospital patients regarding queries, concerns, fundraising and  public events.

The chance to be able to communicate with GWH with a mouse click is appreciated by patients and the general public alike, as evidenced by the positive comments posted on their Facebook wall.

Currently, local folks are invited to become part of the popular social-network sites to keep up on the latest Great Western Hospital news. One spokesman from GWH says that they are