Author Archive

The Interactive Medical School; lectures straight to your iPad?

Posted by Zoe, | May 21, 2012

Most of us can remember early morning lectures, bleary eyed, fumbling for a pen and notepad or some sleek electronic device to document the teachings of the day. It is worth noting that most universities these days upload electronic lecture content prior to the class, however student attendance is almost certainly advised, both by the faculty and of course the lecturer!

However, Taimma Communciations (TC), have just released an additional online learning tool to the market that may aid those students studying medicine. Four interactive programs have been launched in 2012. These include;

Understanding the Anatomy of the Nervous System,
Understanding the Anatomy of the Respiratory System,
Introduction to the Cough Reflex, and,
Understanding the Physiology of the Respiratory

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Healthcare Marketing

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pharmaceutical marketing

The dawn of the digitally generated doctor…

Posted by Zoe, | May 9, 2012

Welcome to the digital age! We’ve been aware of this for quite some time, but now the realisation that every aspect of our lives is governed, and in some cases replaced, by the digital space is very apparent. Our health is especially important to us and this is reflected by the uptake of health related apps within the digital health arena.

There are apps and digitally focused solutions that cover every aspect of your health, from personal training, to recording your heartbeat. In fact, health is the third-fastest growing app category within the Apple app store, accounting for approximately 10,000 apps.

Most crucially, people will be able to identify symptoms and be able to address these without the need to visit a healthcare professional. This, in turn, gives the

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Health

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healthcare marketing

Roche Adopts Google Apps

Posted by Zsofia, | April 23, 2012

Having recently moved to Google’s cloud, this story is very appropriate for our blog. It has been announced earlier this year that Swiss pharmaceutical giant, Roche, will be rolling out Google’s email collaboration suite. The roll out is expected to be completed by the end of this year to the company’s 90,000 employees in 140 countries, which makes it largest Google Apps deployment yet.

According to Dr. Alan Hippe, CIO, Google Apps was selected by Roche since the separation between its calendar system and current email is an obstacle for collaborating effectively. On the enterprise blog of Google, Hippe also mentioned that being able to use the apps simply by using a control panel to enable them rather than deploying and planning for infrastructure that is complex in centers

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Health

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Sanofi Launches Diabetes Innovation Challenge: Data Design Diabetes

Posted by Zsofia, | April 3, 2012

In our previous post, we looked at how Sanofi UK’s diabetes QiC Awards encourages innovation in the field of diabetes care. This approach is not restricted to the pharma giant’s UK branch. Sanofi US launched its second annual Data Design Diabetes Innovation Challenge competition which aims to boost the development of apps and other tools to improve diabetes patient care.

The competition is open to all individuals including healthcare providers, patients, IT professionals, students and organisations interested in combining data and design to create a human-centred and data-inspired innovation around diabetes that is relevant to people with diabetes in the US.

Five semi-finalists will be selected by a panel of judges in May and then two finalists will be awarded $10,000 to

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Health

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Diabetes, healthcare marketing

Quality in Care (QiC) Diabetes Awards 2012 – Now Open for Entries! Deadline 25th May

Posted by jules, | March 30, 2012

At Nitro Digital, we are always on the lookout for events and awards that foster innovation in healthcare and the Diabetes Quality in Care (QiC) Awards is a prime example of this. Supported by Diabetes UK, NHS Diabetes and Sanofi, the QiC Awards recognises best practice initiatives in diabetes care, offering nation-wide exposure to outstanding projects that promote innovative solutions to the treatment and management of diabetes.

Earlier this year, it was announced that the QiC Awards will be running again this year. Entries for 2012 are now welcome from healthcare groups that have launched diabetes-related projects in the UK between January 2008 and December 2011.

Having attended last year’s awards ceremony, I found it to be a truly fantastic event packed full of high-profile

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Health

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healthcare marketing

Pinterest in Healthcare

Posted by Zsofia, | March 29, 2012

In the past year, the healthcare and pharmaceutical industry has come to embrace social media channels like Facebook, Twitter, YouTube, and LinkedIn. It has been proven that creative social media campaigns and strategies can successfully connect pharma brands to patients and healthcare professionals across the globe.

While the first generation of social media channels are now widely used within the healthcare and pharmaceutical industry, new networks like StumbleUpon and Pinterest have not yet been mastered.

Pinterest is a social pinboard where users can share theme-based photos they find interesting, inspiring or entertaining. This social media newbie is one to watch out for as it generated 10,000,000 registered subscribers in just under 2 years, and it has been proven to refer more

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Health

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social media marketing, Social Networks, healthcare

New Vaccination Programme to be Promoted via Social Media

Posted by Zsofia, | January 31, 2012

Social media provides a strong platform for condition awareness campaigns and charity fund-raising programmes.

Earlier this month, The Global Network for Neglected Tropical Diseases announced the launch of its END7 campaign, which focuses on eliminating seven Neglected Tropical Diseases (NTD) by 2020. Working in partnership with the Bill & Melinda Gates Foundation, The World Health Organisation (WHO) and 13 pharmaceutical companies from the United States, United Kingdom and United Arab Emirates, the campaign aims to eliminate lymphatic filariasis, trachoma, and infections caused by three soil-transmitted helminths, schistosomiasis and onchocerciasis.

To aid the initiative, pharma companies have donated pills to treat these NTDs. Novartis in particular has made headlines in

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Health, Social Media, Social Networks

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digital marketing, Facebook, healthcare, Pharma, Social Media, Social Networks

Social Media News: Issue 40

Posted by Zsofia, | January 30, 2012

1. Facebook Timeline for all

On Tuesday, Facebook announced that Timeline will soon be activated for all users.

Facebook Timeline was introduced last September at the annual f8 conference in San Francisco. In December, Facebook began giving all users the opportunity to switch over. All you had to do to get Facebook Timeline was click the ‘Get Timeline’ button on the Introducing Timeline page, rather than going through the multi-step process of creating a developer account.

Facebook Timeline, for those of us already using it, has meant a whole lot of changes and new features. Timeline neatly packages your life events in the form of photos, status updates and wall posts.

Will you miss the old Facebook profile? Let us know by commenting

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Social Media News

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Facebook, Google, news, Social Media, Social Networks, Twitter, youtube

PM Society Advertising Awards 2011 Winners

Posted by Zsofia, | January 27, 2012

The prestigious PM Society Advertising Awards took place today at London’s luxurious Grosvenor House. Hosted by Jason Manford this year, the PM Society Advertising Awards is one of the most talked about events in pharma communications attended by top agencies and pharma companies.

List of PM Society Advertising Awards Winners

Target Audience Judged Awards

Primary Care Advertisement Award – Balneum Plus Cream (Bear) by Swordfish Advertisement

Secondary Care Advertisement Award – nitrogen for their Genotropin ad for Pfizer

Primary Care Direct Mail Award - Euro RSCG Life Medicom for Imigan Subject for GSK

Healthcare Industry Award - OPENHealth

Craft Judged Awards

Primary Care Advertisement Award – Langland for Kentera (Orion

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Digital Communications, Events, Health

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awards, digital marketing, Events, healthcare, news, Pharma

Boehringer Ingelheim's John Pugh named winner of PM Society Digital Pioneer Award 2011

Posted by Zsofia, | January 27, 2012

We are delighted to announce that Boehringer Ingelheim’s Director of Digital Communications, John Pugh, was named ‘Digital Pioneer of 2011’ at today’s PM Society Advertising Awards. The award celebrates outstanding achievement in pharma communications, rewarding innovation and best-practice in the industry.

In 2011, under John’s leadership, Boehringer Ingelheim has continued to push industry boundaries by investing in new channels and platforms and driving innovation forward.

By formulating a coherent communication and branding strategy across all of its social media channels, Boehringer Ingelheim has managed to create a truly engaging multi-channel user experience for audiences worldwide. With over 15,000 Facebook fans and 9,000 Twitter followers, Boehringer Ingelheim is a

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Events, Health

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awards, healthcare, innovation, news, nitro digital, Pharma