Posts Tagged ‘social media’


Social Page Evaluator – A new application to identify the current and potential value of your Facebook page
Posted by Maggie Meleszczuk | Friday, May 14th, 2010

I’ve just found a really cool Facebook App to help evaluate the current and potential value of any given Facebook page that is not restricted.

It’s called the ‘Social Page Evaluator’ App and there is currently a beta version available. The App was released by Vitrue a social media management company providing technology solutions to help brands harness the vast marketing potential of social networks such as Facebook and Twitter.

The App that only took its developers 63 hrs to build and it’s a helpful first step to attach a real monetary value to your Facebook page. In the first instance, this will help marketers to understand how much a FB page is worth and how big its unexploited potential value is.

“Marketers are clamoring for data to determine ROI,” observed Vitrue CEO Reggie Bradford.

The evaluation is examined on the basis of a number of different factors. Amongst others the number of fans and their interaction and the post frequency are taken into account. (more…)

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Eyeforpharma Post 2.0
Posted by Andy Stafford | Thursday, March 25th, 2010

It’s a month since Eyeforpharma and two weeks since I uploaded a survey for participant feedback- and the results are in. I can’t claim that 100% of attendees answered the survey because I would be lying, but a large enough number to warrant some thought and discussion did. Thank you so much to those sharers!

I’ll run through the percentages with a little commentary. If you’re not interested in being teased with a ‘slow reveal’ though just click down to the bottom of the posting for a table of the results.

100% did you enjoy Eyeforpharma (#efp) 2010!

(more…)

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Top 5 social media news 12/03/10 to 19/03/10
Posted by Danny Denhard | Friday, March 19th, 2010

Here are my quick fire top 5 social media news break down for the past week

1. @anywhere – This is the news that Twitter will be releasing a new platform that will allow deep Twitter integration, this will allow you to have the “Twitter experience” without being logged into Twitter. Partners already announced includes Amazon, Bing, Digg, eBay, Meebo, Salesforce.com, Yahoo!, and YouTube.

(more…)

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Wir sind wieder zurück von der EyeforPharma 2010, „the 5th Annual eMarketing Europe“ Messe in Berlin
Posted by Maggie Meleszczuk | Tuesday, March 9th, 2010

Ich muss sagen, die Vorbereitungsphase für die diesjährige „EyeforPharma, 5th annual eMarketing Europe” Konferenz in Berlin war wirklich anstrengend. Aber es hat sich ausgezahlt und wir haben es geschafft, pünktlich am 2. März mit unserem XXL Messe Stand in Berlin zu sein (Vielen Dank noch einmal an Kezia, für all die Mühe unseren Stand zu entwerfen).

EyeforPharma Berlin 2010

Die zwei tätige Konferenz war ein voller Erfolg, nicht nur für die Redner, aber auch für uns als Aussteller. Wir hatten die Freude mit vielen interessanten Fachleuten aus der Pharma Industrie zu sprechen. Darüberhinaus haben wir ‚alte‘ Freunde und Bekannte getroffen und über die Komplexität digitaler Lösungen für die Pharma Industrie diskutiert und wir haben natürlich die Vorträge sehr genossen. Manchmal fühle ich mich wie damals in einer Vorlesung ;)

Ich kann sagen, dass mich alle Vortrage überzeugt haben, jedoch habe ich mit besonderer Aufmerksamkeit zweit der Vorträge verfolgt, die sehr viele Fakten und Daten präsentiert haben. Zum einen der Vortag von Meredith Abreu Ressi, VP research bei Manhattan Research und zum anderen der von Jens Monsees, Industry Head bei Google. (more…)

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We are back from EyeforPharma 2010, the 5th Annual eMarketing Europe event in Berlin
Posted by Maggie Meleszczuk | Tuesday, March 9th, 2010

We are back from EyeforPharma 2010, the 5th Annual eMarketing Europe event in Berlin
Following our preparations that were long and sometimes exhausting, we finally arrived at the EyeforPharma 5th annual eMarketing Europe conference in Berlin on the 2nd March 2010 with our XXL pop up stand (thank you Kezia for your effort in designing this giant).

EyeforPharma Berlin 2010

The two day conference was a raging success, not only for the speakers, but also for us as exhibitors. We got the chance to talk to many interesting & inspiring people from the healthcare industry. We met ‘old’ friends and peers with whom we exchanged ideas and thoughts on the complexity of digital marketing solutions for the pharma industry and heard a lot of really interesting speeches. I sometimes felt like I was attending a lecture, but in a good way ;) .

I really enjoyed all of the speeches but in particular two speakers, Meredith Abreu Ressi, VP research at Manhattan Research and Jens Monsees, Industry Head at Google who provided us with interesting first-hand ‘Health 2.0’ facts and statistics. (more…)

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Direct to Consumer Advertising – The pharma pitfalls
Posted by Lawrence Jackson | Friday, March 5th, 2010

Ok, so we’ve come to accept that digital media is going to play a dominant role in the future of pharma marketing activities (now being dubbed pharma3.0). As I mentioned in my last post there are some trailblazers who are championing the use of highly interactive channels such as the iphone or Nintendo wii. Now the worry is that pharma execs will note the potential gains of pursuing marketing activities through digital and social media but that it will just remain a pipe dream. The fear of becoming entrenched in a complex web of legislation and or (in extreme circumstances) punishment in the form of civil and criminal sanctions is just too difficult to stomach. (more…)

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Pharma 3.0
Posted by Lawrence Jackson | Wednesday, March 3rd, 2010

So whilst I’ve been getting to grips with the notions of web2.0 senior analysts at Ernst & Young have been chomping at the bit over Pharma3.0. Sorry, come again? (more…)

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5 no no’s on Social Networks
Posted by Danny Denhard | Thursday, February 25th, 2010

Here are my Danny D’s top 5 no no’s on Social Networks -

1. Be yourself – Don’t try and be the ultra cool slick person you are not, people see through it as easily on social networks as they do in real life.

2. Do not force your opinions and views on anyone – Whether it is Facebook Groups, I love this link spam emails to all of your friends or “you must do this its cool”. If you try and force your opinions on friends/followers/buzzers you will only alienate yourself from gaining new social connections or friends.

3. Interact with people. Do not be a snob – By interacting with people you make connections, by going onto an open social network and updating your status’, you will entice people to comment, interact with them, do not be a snob, talk to them, even if don’t like what they say, interact that’s what social networks are about.

4. Don’t disagree with people for the fun of it – I personally dislike people who just disagree with me for no reason and do not back up what they say, try not to disagree with people for no reason, it will grate most people and ultimately you will lose followers or friends.

5. If you do not like someone, don’t be their friend or follow them, why waste your time in online disagreements – Why continue following or being someone’s friend if you dislike what they say and how they say it? Just unfollow or de-friend (unfriend if that works better) them don’t argue and create a mini soap opera online, it can be entertaining but in the long run it is not cool.

(more…)

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EyeForPharma – Nitro Digital is attending Europe’s largest pharma eMarketing summit in Berlin
Posted by Maggie Meleszczuk | Wednesday, February 24th, 2010

Europe’s largest Pharma eMarketing summit ‘the 5th Annual eMarketing Europe 2010’ will be held in Berlin @ the Hilton Berlin hotel on the 3rd and 4th March, 2010. European Pharma marketing and communication executives will come together with leading experts to discuss new developments in digital and determine their relevance to the pharmaceutical industry. The organiser has invited high profile speakers to the event, including Irina Osoyska, e-marketing manager at Janssen-Cilag, Aaron Uydess, Senior Global Project Manager at Novo Nordisk, Jens Krause, E-Business Advisor at Novartis, and Garret Dalton, Global Head eMarketing services at Roche.

Top-notch media partners such as Google, doctors.net.uk, Ogilvy Healthworld and of course Nitro Digital will also be on hand to support the event.
Previous events have already proven that the two day conference is an excellent opportunity for everyone interested in eMarketing and the pharma industry to mingle and share knowledge. Being passionate about pharma and digital marketing, we always look forward to this annual event so as to catch up with peers and ‘old’ friends. Discussing the latest technologies and how they can be applied to pharma helps create real value for all stakeholders. (more…)

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Digital Marketing, an overview of its relevance to business today.
Posted by Lawrence Jackson | Tuesday, February 23rd, 2010

Hi!

Being the new guy at Nitro Digital means I’ve got a lot of catching up to do and when it comes to Digital Media I’m a bit of a novice. Given that I’m the Commercial Manager, it’s probably wise for me to polish up on the basics before I can help any of you guys out with solutions that are right for your business. If you’re no early adopter then we can learn together, on the other hand if you’re the chief Editor of Mashable or some kind of digital media guru then feel free to point out any misgivings. Follow me here.

I hope you enjoy my entries!

Lawrence (more…)

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