Compliance has always been an issue for pharma brands, and no brand wants to be called out for being unscrupulous or misleading. But isn’t the real issue here around clarity? If you are marketing prescription products to an audience of healthcare professionals, not patients, is it really necessary to make them jump through hoops to see the content on your site? We think not. In fact, we’re starting to see a strong movement away from traditional disclaimers to softer on-site disclaimers that clearly state the intended audience. Using plain language that everyone can understand, and providing options for visitors who have inadvertently clicked on an ad, a search result, or a shared link that isn’t intended for them, is quickly becoming the new trend for disclaimers. (more…)
Why pharma brands should use Google+It is well known that pharmaceutical brands are often reluctant to use social media channels due to heavy industry regulations and fear of engaging with consumers in an uncontrolled space. However, here is a new platform that pharma brands may end up adopting more rapidly due to it having a number of ‘pharma-friendly’ features – Google+.
Googling with Bing
It’s all kicking off in the world of search engines. News broke this week of the results of a sting operation conducted by Google on the suspicion that competitor Bing was copying their results.
Apparently Google had been suspicious since May 2010 when they noticed Bing was returning identical results for misspellings of uncommon words, and without even correcting the misspelling. On the hunch that there were some shenanigans going on, Google set up a ploy worthy of a spy movie (albeit a very geeky one): create a trap whereby they would consciously falsify their own results for searches involving random strings of letters. (more…)
Keywords and SEO: Is your site visible?
In my last post I blogged a little about saying the right thing to get seen on the web. Today, I’ve written about keywords and search engine optimisation again, but from a different perspective.
When I first discovered the internet, I was intrigued to find a world mostly made up of text and images. Finally, I had an outlet where my word would be appreciated.
However, the web has not been “that” kind of place for a long time. Anyone who has used Facebook or Twitter understands that these guys sort your newsfeed. (more…)
Social Media News: Issue 1
Welcome to the first of our weekly “Top 10 Social Media stories” – something to start you off on a Monday morning!
How Google search worksToday I have had mostly my SEO and search hat on.
I am currently running internal training sessions on SEO (search engine optimisation) and how search engines work.
I came across a really good video made by Googler Matt Cutts. Matt is currently head of webspam for Google and is actually very helpful in creating video’s for beginners and explaining very complex scenario’s.
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