Compliance has always been an issue for pharma brands, and no brand wants to be called out for being unscrupulous or misleading. But isn’t the real issue here around clarity? If you are marketing prescription products to an audience of healthcare professionals, not patients, is it really necessary to make them jump through hoops to see the content on your site? We think not. In fact, we’re starting to see a strong movement away from traditional disclaimers to softer on-site disclaimers that clearly state the intended audience. Using plain language that everyone can understand, and providing options for visitors who have inadvertently clicked on an ad, a search result, or a shared link that isn’t intended for them, is quickly becoming the new trend for disclaimers. (more…)
Health is not for the holidays and Search Engine insights can save you moneyHey, we all know that!
During the holiday season nobody wants to be thinking too much about how bad life can get or how annoying constipation (yeah that too!) can be. Even if this is a known fact, it has been quite interesting finding data from search engines to corroborate that.
Here is a chart for global search trends in Google for keywords that are categorised as ‘health’ search queries:
The red line represents 2008 and the blue line 2009. It is quite clear that people do not search for health related keywords during the Christmas period.
Digital Marketing, an overview of its relevance to business today.
Hi!
Being the new guy at Nitro Digital means I’ve got a lot of catching up to do and when it comes to Digital Media I’m a bit of a novice. Given that I’m the Commercial Manager, it’s probably wise for me to polish up on the basics before I can help any of you guys out with solutions that are right for your business. If you’re no early adopter then we can learn together, on the other hand if you’re the chief Editor of Mashable or some kind of digital media guru then feel free to point out any misgivings. Follow me here.
I hope you enjoy my entries!
Lawrence (more…)
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