Posts Tagged ‘Pharma’


New Vaccination Programme to be Promoted via Social Media
Posted by Zsofia | Tuesday, January 31st, 2012

Social media provides a strong platform for condition awareness campaigns and charity fund-raising programmes.

Earlier this month, The Global Network for Neglected Tropical Diseases announced the launch of its END7 campaign, which focuses on eliminating seven Neglected Tropical Diseases (NTD) by 2020. Working in partnership with the Bill & Melinda Gates Foundation, The World Health Organisation (WHO) and 13 pharmaceutical companies from the United States, United Kingdom and United Arab Emirates, the campaign aims to eliminate lymphatic filariasis, trachoma, and infections caused by three soil-transmitted helminths, schistosomiasis and onchocerciasis.

To aid the initiative, pharma companies have donated pills to treat these NTDs. Novartis in particular has made headlines in the news by extending its commitment to help achieve the elimination of leprosy in partnership with the WHO. (more…)

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PM Society Advertising Awards 2011 Winners
Posted by Zsofia | Friday, January 27th, 2012

The prestigious PM Society Advertising Awards took place today at London’s luxurious Grosvenor House. Hosted by Jason Manford this year, the PM Society Advertising Awards is one of the most talked about events in pharma communications attended by top agencies and pharma companies.



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Boehringer Ingelheim’s John Pugh named winner of PM Society Digital Pioneer Award 2011
Posted by Zsofia | Friday, January 27th, 2012

We are delighted to announce that Boehringer Ingelheim’s Director of Digital Communications, John Pugh, was named ‘Digital Pioneer of 2011’ at today’s PM Society Advertising Awards. The award celebrates outstanding achievement in pharma communications, rewarding innovation and best-practice in the industry.

PM Society Advertising Awards 2011

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Sanofi, Pfizer and NHS iPhone and Android Apps: Mobile Health Innovation
Posted by Zsofia | Tuesday, January 24th, 2012

According a report published by ABI Research in 2011, the mobile health market is currently worth around £77million with 44million health apps downloaded last year. There have been a number of new innovative pharma apps released in the course of 2011.

In partnership with the US National Kidney Foundation, Pfizer, a real social media heavyweight in the industry, launched Manage CVD Risk in Reduced GFR app, designed for healthcare professionals to reduce the risk factors associated with cardiovascular disease (CVD).

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Posted in Health, mobile
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Pfizer Dominates Pharma Social Media Space
Posted by Zsofia | Friday, January 20th, 2012

Paris-based Cegedim Strategic Data (CSD) ranked major pharma brands based on their volume of Facebook and Twitter followings compared with their overall promotional spending. Findings show that, on both Facebook and Twitter, Pfizer is pulling ahead of its peers thus matching its industry-leading promotional budget with its social media popularity.

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Abbott Laboratories Digital Health Check: Website Usability Review
Posted by Zsofia | Monday, January 16th, 2012

Welcome to the first edition of our new Digital Health Check series. In this feature, we will be evaluating pharmaceutical brands’ digital marketing performance focusing on various online channels, platforms and campaigns, highlighting best-practice elements as well as a set of recommendations. (more…)

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Encouraging Engagement: Roche and Pfizer – the first pharmaceutical companies to launch a Google+ brand page
Posted by Zsofia | Monday, December 12th, 2011

Since Google introduced brand pages to its social network, Google+, we have seen brands of all shapes and sizes experiment with the search giant’s new social marketing tool. Pharmaceutical bands have been no exception as, last Monday, two pharma heavyweights, Roche and Pfizer, were the first to launch a Google+ brand page.

Roche and Pfizer’s swift response to developments in social media is truly admirable considering that the pharmaceutical industry is notorious for being rather ‘sluggish’ when it comes to adopting new digital marketing methods. However, while having a Google+ page is at present considered to be ‘novel’, without a long-term strategy brands will fail to maximise the real potential the channel holds. So, following on from my previous post on ‘Why Pharma Brands Should Use Google+’, this article looks at how Roche and Pfizer (and other pharma brands) could work Google+ to their advantage.

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Brand Marketing: Is CSR dead or just evolving?
Posted by Debbie | Tuesday, December 6th, 2011

CSR (Corporate Social Responsibility) has been a contentious topic for years now, as some people view it as another failed marketing exercise. After all, how can an oil company destroy the environment drilling for oil and claim to be responsible at the same time? How can a large grocery chain champion local produce while squeezing farmers’ profits to push down the price of that same produce?

After reading an article by Pete Davis titled Is brand marketing damaging our society, I started thinking about Pete’s comment on “ALL successful brands that profit from consumers should be giving something back”. I believe that CSR isn’t just another buzzword poorly executed, it is integral to brand marketing, and more brands should be highlighting the ways they give back. It definitely influences brand perception, both internally (stakeholders and investors) and externally. BUT, it has to be done right, it has to fit with the brand and it has to be sincere and believable, or it may do more harm than good. (more…)

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Pharma marketing: The disclaimer evolution
Posted by Debbie | Monday, November 21st, 2011

Compliance has always been an issue for pharma brands, and no brand wants to be called out for being unscrupulous or misleading. But isn’t the real issue here around clarity? If you are marketing prescription products to an audience of healthcare professionals, not patients, is it really necessary to make them jump through hoops to see the content on your site? We think not. In fact, we’re starting to see a strong movement away from traditional disclaimers to softer on-site disclaimers that clearly state the intended audience. Using plain language that everyone can understand, and providing options for visitors who have inadvertently clicked on an ad, a search result, or a shared link that isn’t intended for them, is quickly becoming the new trend for disclaimers. (more…)

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Posted in Health, Search Engines
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Why pharma brands should use Google+
Posted by Zsofia | Friday, November 11th, 2011

It is well known that pharmaceutical brands are often reluctant to use social media channels due to heavy industry regulations and fear of engaging with consumers in an uncontrolled space. However, here is a new platform that pharma brands may end up adopting more rapidly due to it having a number of ‘pharma-friendly’ features – Google+.

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Posted in Health, Search Engines, Social Media, Social Networks
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