The makings of good and bad social media agencies
It is said that agencies be they PR or media usually have tenure of around 12 -16 months with their pharma clients. Now for an industry which seeks to help clients engage with stakeholders in a transparent and lasting manner it seems odd that relations can turn sour so quickly. Prompted by this thought I’m curious to determine why. (more…)
Eyeforpharma Post 2.0It’s a month since Eyeforpharma and two weeks since I uploaded a survey for participant feedback- and the results are in. I can’t claim that 100% of attendees answered the survey because I would be lying, but a large enough number to warrant some thought and discussion did. Thank you so much to those sharers!
I’ll run through the percentages with a little commentary. If you’re not interested in being teased with a ‘slow reveal’ though just click down to the bottom of the posting for a table of the results.
100% did you enjoy Eyeforpharma (#efp) 2010!
Follow up to EyeforPharmaI’ve been back in the UK for a week now after a very busy and enjoyable two days in Berlin for the EyeforPharma (Twitter hashtag #efp) e-marketing conference. I was representing Nitro Digital so on duty at our stand, but fortunate enough to catch all the talks given by the brave souls willing to talk to the amassed crowd of 200 or so delegates.
I was impressed with the standard of the speeches, but overall I don’t think that the content was a massive departure from the previous year. The tone and enthusiasm from the speakers and those in the audience however, was different. What was interesting for me was that although this was about digital marketing everything seemed to come back to social media, or web2.0 (they’re catch-all phrases really). However, some of the more easily achieved digital marketing tactics are still not really embraced by pharma. It almost feels like a case of trying to run before you being able to walk.
To market around the ‘code’ restrictions using search engine marketing is much, much easier than using social media. Jonathan Richman recently made the case for email marketing in his excellent ‘Dose of Digital’, but I think ‘search’, both natural and paid, in the UK is even better. Build it and they will not come, but sign-post it to them in search engines and they will. The result? Bucket loads of relevant traffic. The hard part is in then providing quality content and engagement, but that’s a whole other issue (and a bit social).
I’m not knocking enthusiasm for social media. Not a bit of it, I love its potential for changing the landscape for communications, but specifically for HCP comm’s and ultimately patient care. It’s a shift for one to one communications, so it’s really important that people understand it and embrace it.
So, what I’d like to know from anyone at the #efp conference is, did the talks or any of the resulting discussion change anyone’s perception of social media in healthcare?
Pharma 3.0
So whilst I’ve been getting to grips with the notions of web2.0 senior analysts at Ernst & Young have been chomping at the bit over Pharma3.0. Sorry, come again? (more…)
EyeForPharma – Nitro Digital is attending Europe’s largest pharma eMarketing summit in BerlinEurope’s largest Pharma eMarketing summit ‘the 5th Annual eMarketing Europe 2010’ will be held in Berlin @ the Hilton Berlin hotel on the 3rd and 4th March, 2010. European Pharma marketing and communication executives will come together with leading experts to discuss new developments in digital and determine their relevance to the pharmaceutical industry. The organiser has invited high profile speakers to the event, including Irina Osoyska, e-marketing manager at Janssen-Cilag, Aaron Uydess, Senior Global Project Manager at Novo Nordisk, Jens Krause, E-Business Advisor at Novartis, and Garret Dalton, Global Head eMarketing services at Roche.
Top-notch media partners such as Google, doctors.net.uk, Ogilvy Healthworld and of course Nitro Digital will also be on hand to support the event.
Previous events have already proven that the two day conference is an excellent opportunity for everyone interested in eMarketing and the pharma industry to mingle and share knowledge. Being passionate about pharma and digital marketing, we always look forward to this annual event so as to catch up with peers and ‘old’ friends. Discussing the latest technologies and how they can be applied to pharma helps create real value for all stakeholders. (more…)
