Posts Tagged ‘Google’


Social Media News: Issue 40
Posted by Zsofia | Monday, January 30th, 2012

1. Facebook Timeline for all

On Tuesday, Facebook announced that Timeline will soon be activated for all users.

Facebook Timeline was introduced last September at the annual f8 conference in San Francisco. In December, Facebook began giving all users the opportunity to switch over. All you had to do to get Facebook Timeline was click the ‘Get Timeline’ button on the Introducing Timeline page, rather than going through the multi-step process of creating a developer account.

Facebook Timeline, for those of us already using it, has meant a whole lot of changes and new features. Timeline neatly packages your life events in the form of photos, status updates and wall posts. (more…)

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Social Media News: Issue 38
Posted by Zsofia | Monday, January 16th, 2012

Welcome to this week’s social media news.

1. Twitter unhappy about Google’s social search changes

Twitter has complained about changes made by Google to integrate its social network Google+ into search results. The new feature, called Search plus Your World, will automatically push results from Google+ up the search rankings.

Twitter argued that; “For years, people have relied on Google to deliver the most relevant results any time they wanted to find something on the internet. Often, they want to know more about world events and breaking news. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and tweets are often the most relevant results. We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone.” (more…)

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Encouraging Engagement: Roche and Pfizer – the first pharmaceutical companies to launch a Google+ brand page
Posted by Zsofia | Monday, December 12th, 2011

Since Google introduced brand pages to its social network, Google+, we have seen brands of all shapes and sizes experiment with the search giant’s new social marketing tool. Pharmaceutical bands have been no exception as, last Monday, two pharma heavyweights, Roche and Pfizer, were the first to launch a Google+ brand page.

Roche and Pfizer’s swift response to developments in social media is truly admirable considering that the pharmaceutical industry is notorious for being rather ‘sluggish’ when it comes to adopting new digital marketing methods. However, while having a Google+ page is at present considered to be ‘novel’, without a long-term strategy brands will fail to maximise the real potential the channel holds. So, following on from my previous post on ‘Why Pharma Brands Should Use Google+’, this article looks at how Roche and Pfizer (and other pharma brands) could work Google+ to their advantage.

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Social Media News: Issue 36
Posted by Zsofia | Monday, December 12th, 2011

Welcome to this week’s social media news!

Stumble Upon branded pages

Last Monday, StumbleUpon’s website has been revamped to include a new logo, design and a channel feature that gives brands a non-intrusive role in the service.

While the social web discovery site sported a green and blue logo with its initials, SU, winding through it Sunday, it switched to an orange logo that includes more abstract initials Monday. The website’s once Facebook-like design has been reworked to be visually driven, and a new StumbleUpon Bar integrates the Explore box that the company launched in August (the Social Bar, which launched on the iPad app in July, is still nowhere to be found). (more…)

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Reducing Obesity Through Digital Technology
Posted by Andy Stafford | Monday, December 5th, 2011

First things first, I’m going to fess up; I’ve been bad. I haven’t blogged for some months. I’ve wanted to, honestly, but it’s managing to combine something interesting with urgency that’s the key for me. Up in this post: obesity, infographics and ‘gamification’.

The inspiration for this post came when someone alerted me (and the rest of their Twitter followers) to Google’s NGRAM service. This allows the user to see on a graph the incidence of specific words and phrases that have been included in books over time since around 1600!

After a few minutes of messing around with various keywords, I reverted to a little obsession that I have with a very modern problem; obesity. The ‘obesity’ keyword in turn was probably triggered by the recent news that the UK is now the proud home to the largest men and women in Europe. (more…)

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Social Media News: Issue 35
Posted by Zsofia | Monday, December 5th, 2011

Welcome to this week’s social media news!

YouTube Gets a New Look

Since Thursday, YouTube revealed a new more ‘Google-like’ look that reflects the design of other Google products. The New YouTube is all about channels, how you use them, make them, curate them and more. Google states on the Get more into YouTube page, “We’ve given YouTube a refresh. When you login, you’ll be greeted with recent activity from your subscriptions. You can also browse and add new Channels to your homepage. Connect with Google+ and Facebook to share your favourites with friends. There’s plenty to discover, so login and give it a spin”. To take a tour of the new YouTube, watch the video below. (more…)

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Social Media News: Issue 34
Posted by Zsofia | Monday, November 28th, 2011

Welcome to this week’s social media news!

Improved Facebook Insights

In the past several years, companies across various sectors have come to realise the marketing potential of establishing a company Facebook page. Since fans are 40 to 150 times more likely to consume branded materials in their news feeds than on the actual fan page itself, Facebook has recently expanded its insights page including new metrics and analytics designed to remind businesses that the real value of having a Facebook page is providing engaging content. (more…)

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Social Media News: Issue 33
Posted by Zsofia | Monday, November 21st, 2011

Welcome to this week’s social media news!

Facebook and Google Team Up to Fight the E-Parasite Act

Just when we thought the battle lines had been drawn on the Stop Online Piracy Act, tech giants Facebook, Google and Zynga have announced their opposition to the proposed bill.

The companies joined the opposition with a letter to members of the US Senate and House of Representatives about the Stop Online Piracy Act, also called the E-PARASITE act, CNET reports. While they support the bill’s goals of preventing rogue sites from distributing copyrighted materials, the tech giants say the act would “undermine the effective mechanism Congress enacted in the Digital Millennium Copyright ACT (DMCA) to provide a safe harbour for Internet companies that act in good faith to remove infringing content from their sites.” (more…)

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Social Media News: Issue 32
Posted by Zsofia | Monday, November 14th, 2011

Welcome to this week’s social media news!

Google+ Launches Branded Pages

Last Tuesday, Google+ launched branded pages, which allows businesses and brands to join the Google+ network. Unlike on Facebook’s branded pages, on Google+ brands cannot hold competitions and promotions on their pages, they can however make use of Google’s group video chat feature ‘Hangout’ to connect with their consumers and business partners. The pages currently only allow the creator of the page to make edits, but multiple-admin options are promised to be available shortly. (more…)

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Why pharma brands should use Google+
Posted by Zsofia | Friday, November 11th, 2011

It is well known that pharmaceutical brands are often reluctant to use social media channels due to heavy industry regulations and fear of engaging with consumers in an uncontrolled space. However, here is a new platform that pharma brands may end up adopting more rapidly due to it having a number of ‘pharma-friendly’ features – Google+.

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