Hi everyone, it’s been nearly 3 weeks since I started at Nitro, so I guess it’s definitely time for my first blog post.
A survey made by Effie Worldwide and Mashable shows that Social Media is a growing phenomenon in the minds of marketers. 70% of them are looking to increase their Social Media marketing budget to about 10% over the next 12 months, and within the next five years it is set to increase to 18.1%.
With over 650 million Facebook users and 90 million on Twitter, companies have seen that Social Media is an efficient solution to reach their target audience and get increased exposure, traffic and subscription.
Facebook, Twitter, Linkedin and blogs seem to be the four dominant marketing tools for this year; MySpace has been left behind, even after its revamp.
Globally for 2011 their strategy is to increase the number of Facebook “likes”, which means reaching a higher number of fans on their Facebook pages. This approach will take into consideration the new Google Panda algorithm, which will rank websites by the feedback they receive on social networking sites. Using this tactic could bring companies the heightened visibility their sites need, to stay ahead of their competition.
35% of respondents said that this was their first goal for this year followed by 22% who will consider their presence on mobile phones as their key objective. The research also shows that 87% of respondents believe that Social Media is important, whilst 80% were planning to develop advertising and/or app on Ipad.
Whilst this study is insightful, more than half of the respondents are either self-employed or SMEs (around 65%).
Is Social Media at the top of your marketing must-haves this year?
