Posts Tagged ‘digital media’


Direct to Consumer Advertising – The pharma pitfalls
Posted by Lawrence Jackson | Friday, March 5th, 2010

Ok, so we’ve come to accept that digital media is going to play a dominant role in the future of pharma marketing activities (now being dubbed pharma3.0). As I mentioned in my last post there are some trailblazers who are championing the use of highly interactive channels such as the iphone or Nintendo wii. Now the worry is that pharma execs will note the potential gains of pursuing marketing activities through digital and social media but that it will just remain a pipe dream. The fear of becoming entrenched in a complex web of legislation and or (in extreme circumstances) punishment in the form of civil and criminal sanctions is just too difficult to stomach. (more…)

Post to Twitter Tweet This Post Post to Yahoo Buzz Buzz This Post Post to Delicious Delicious Post to Facebook Facebook Post to Reddit Reddit

EyeForPharma – Nitro Digital auf der „eMarketing Europe 2010“, der größten Europäischen Messe für digitale Lösungen für die Pharmabranche in Berlin
Posted by Maggie Meleszczuk | Thursday, February 25th, 2010

Am 3. und 4. März findet in Berlin (im Hilton Berlin Hotel) die Pharma E-Marketing Konferenz statt ‚the 5th Annual eMarketing Europe 2010‘ – Marketing-Entscheider aus ganz Europa werden zusammen mit führenden Experten uber digitale Losungen für die Pharma Industrie diskutieren. Auch in diesem Jahr laden die Veranstalter hochkarätige Sprecher aus führenden Unternehmen ein: unter anderem Irina Osoyska, E-Marketing Manager bei Janssen-Cilag, Aaron Uydess, Senior Global Project Manager bei Novo Nordisk, Jens Krause, E-Business Advisor bei Novartis, und Garret Dalton, Global Head eMarketing Services bei Roche.

Renommierte Medienpartner wie Google, doctors.net.uk, Ogilvy Healthworld und natürlich Nitro Digital unterstützen die Veranstaltung.

Bereits in früheren Jahren bot EyeForPharma allen, die sich für das Thema E-Marketing interessieren, eine fantastische Möglichkeit, sich zu vernetzen und Erfahrungen auszutauschen. Weil unsere Leidenschaft Pharma und E-Marketing gilt, freuen wir uns immer über diese jährliche Konferenz und die Chance Gleichgesinnte und ‚alte‘ Freunden zu treffen und über die neusten digitalen Lösungen zu diskutieren. (more…)

Post to Twitter Tweet This Post Post to Yahoo Buzz Buzz This Post Post to Delicious Delicious Post to Facebook Facebook Post to Reddit Reddit

Digital Marketing, an overview of its relevance to business today.
Posted by Lawrence Jackson | Tuesday, February 23rd, 2010

Hi!

Being the new guy at Nitro Digital means I’ve got a lot of catching up to do and when it comes to Digital Media I’m a bit of a novice. Given that I’m the Commercial Manager, it’s probably wise for me to polish up on the basics before I can help any of you guys out with solutions that are right for your business. If you’re no early adopter then we can learn together, on the other hand if you’re the chief Editor of Mashable or some kind of digital media guru then feel free to point out any misgivings. Follow me here.

I hope you enjoy my entries!

Lawrence (more…)

Post to Twitter Tweet This Post Post to Yahoo Buzz Buzz This Post Post to Delicious Delicious Post to Facebook Facebook Post to Reddit Reddit