Posts Tagged ‘community’


Google Vs Facebook
Posted by Andy Stafford | Tuesday, April 5th, 2011


In the style of the MTV celebrity death matches from a few years ago (are MTV still around?), Facebook and Google are one hell of a grudge match, whether they say so or not. They’re two of the biggest hitters out there on the web , but I’m not sure that one will be submitting or tapping out anytime soon. For now they have sewn up one each of the two key elements of how we all spend our time online (let’s ignore email for now).

Both definitely want ‘in on’ the others ‘domain’. Facebook want to integrate web searching and buying, and Google wants to integrate our social lives into the SERPs. If either succeed they will make a serious dent into the others market. Google will increasingly use social criteria to enhance the relevance of the results and therefore increase their significance for advertises. If Facebook on the other hand, can integrate searching and buying activity within their community to effectively harness e-commerce across communities they will act as a huge super-affiliate; a ramped up Groupon, and then some. (more…)

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DigiPharm London 2010
Posted by adwoa | Tuesday, September 28th, 2010

DigiPharm London 2010


Nitro will be attending DigiPharm London 2010 this week (29th and 30th September).

We’re excited to be attending this 2nd annual DigiPharm event, which will be home to the largest gathering of pharma marketing and communications professionals in Europe for the next two days. Digital marketing issues for pharma, such as the regulatory framework; how to measure ROI; which analytical tools are the best to use; and the most effective online strategies will all be discussed. (more…)

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Wikipedia Wars
Posted by Andy Stafford | Tuesday, August 17th, 2010

The latest infographic (erm, information displayed visually) from the wonderful ‘Information is Beautiful’ looks at the most banal ongoing arguments that have been raging on between Wikipedia editors. For those of you that were under the impression that some articles are posted to a chorus of unified approval, whereas others involve some necessary lofty academic style debate over the validity of the facts may be a little surprised to see some of these edits. The debates range from the banal to the ridiculous, but one of the recurring themes hinges on U.S. and English spelling. Well, that’s one that will just run and run…. technology, no matter how social is not going to resolve that one.

You can see the original post here at ‘information is beautiful‘.

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To infinity and beyond!
Posted by Andy Stafford | Monday, February 22nd, 2010

I’m fascinated by the sheer vastness of the universe with its interconnection of galaxies, planets, suns and moons, and after watching Horizon’s programme ‘Infinity’ last week I couldn’t help being drawn back into this ultimately mind aching thought process. If space is expanding, into what is it expanding and just how big is it exactly?

Just as the universe is expanding, so too is the web. It’s an enormous and continually growing mass of interconnected static and dynamic websites with communities and links that bind it all together. Here’s a visualisation of the web universe. Attempts to figure out how big exactly are probably as difficult as calculating the size of the universe, well almost. Google had found 1 trillion URLs by the end of 2009, and the ‘WayBackMachine’ that archives most of the net has 2 ‘quadrillion’ bytes of information consisting of just regular pages that exclude, for instance, video content.

In the beginning Yahoo! was able to index most of what was important on the web in its directory of links, but it was never going to be able to cope with the tide of people and information that surged to it over the late 1990’s and since. Not only are organisations moving their content and records online for people to access, but users are increasingly contributing their own content. We’re all authors now, which is incredible. Our day to day lives recorded for posterity.

(more…)

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