
In the style of the MTV celebrity death matches from a few years ago (are MTV still around?), Facebook and Google are one hell of a grudge match, whether they say so or not. They’re two of the biggest hitters out there on the web , but I’m not sure that one will be submitting or tapping out anytime soon. For now they have sewn up one each of the two key elements of how we all spend our time online (let’s ignore email for now).
Both definitely want ‘in on’ the others ‘domain’. Facebook want to integrate web searching and buying, and Google wants to integrate our social lives into the SERPs. If either succeed they will make a serious dent into the others market. Google will increasingly use social criteria to enhance the relevance of the results and therefore increase their significance for advertises. If Facebook on the other hand, can integrate searching and buying activity within their community to effectively harness e-commerce across communities they will act as a huge super-affiliate; a ramped up Groupon, and then some. (more…)







