<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9.2" -->
<rss version="0.92">
<channel>
	<title>Nitro Digital</title>
	<link>http://www.nitro-digital.co.uk/blog</link>
	<description>Nitro Digital&#039;s world of digital marketing, social media, SEO and Pharma</description>
	<lastBuildDate>Wed, 15 Feb 2012 13:19:56 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<item>
		<title>Boehringer Ingelheim to Launch New Pharma Blog – The Future Just Happened</title>
		<description><![CDATA[John Pugh, Boehringer Ingelheim’s Head of Online Communications, has announced earlier this month that the pharma giant will be launching its own blog called ‘The Future Just Happened’. Unlike most existing pharma company blogs, Boehringer will be working with a number of high-profile industry thought-leaders, HCPs and patients, to create content that is truly unique, [...]]]></description>
		<link>http://www.nitro-digital.co.uk/blog/2012/02/15/boehringer-ingelheim-to-launch-new-pharma-blog-%e2%80%93-the-future-just-happened/</link>
			</item>
	<item>
		<title>Be My Health Valentine</title>
		<description><![CDATA[With yesterday’s Valentine’s Day celebrations, we are feeling the love her at Nitro Digital, so I decided to blog about a Valentine’s Day-themed social media campaign that has caught my eye this week.
US-based social health company EmpowHER launched a &#8220;Be My Healthy Valentine&#8221; social media initiative earlier this month, designed to encourage women to share [...]]]></description>
		<link>http://www.nitro-digital.co.uk/blog/2012/02/15/be-my-health-valentine/</link>
			</item>
	<item>
		<title>Unity, games and the joys of gamification</title>
		<description><![CDATA[I love games. Ever since I explored my first Egyptian tomb in 16 colours on a BBC Model B, I was hooked. My first experience in game coding begun very quickly afterward on that very platform: typing in hundreds of lines of code from a game magazine in order to get my next gaming fix. [...]]]></description>
		<link>http://www.nitro-digital.co.uk/blog/2012/02/09/unity-games-and-the-joys-of-gamification/</link>
			</item>
	<item>
		<title>Social Media News: Issue 41</title>
		<description><![CDATA[
1. Facebook makes IPO filing
On Wednesday, Facebook announcing its intention to sell shares to the public by filing an S-1 document with the US Securities and Exchange Commission. The eagerly anticipated move by the world&#8217;s dominant social networking site sees Facebook&#8217;s books open to potential investors &#8211; and the just plain curious &#8211; for the [...]]]></description>
		<link>http://www.nitro-digital.co.uk/blog/2012/02/06/social-media-news-issue-41/</link>
			</item>
	<item>
		<title>New iPhone App Aims to Improve Teenage Sexual Health</title>
		<description><![CDATA[NHS Kent and Medway have developed a new iPhone app to assist in the improvement of sexual health and reproductive health in young adults and to reduce unplanned pregnancies among teenagers.
The iPhone app, called the Kent C Card, helps young people gain access to condoms by directing them to the nearest free condom outlet. The [...]]]></description>
		<link>http://www.nitro-digital.co.uk/blog/2012/02/06/new-iphone-app-aims-to-improve-teenage-sexual-health/</link>
			</item>
	<item>
		<title>Lloyds Pharmacy and Proteus Biomedical to Launch New Mobile Health App</title>
		<description><![CDATA[According to the World Health Organization (WHO), approximately fifty percent of patients fail to correctly take their medication, which consequently jeopardises their health outcomes. In order to attempt to remedy this, Lloyds Pharmacy and Proteus Biomedical have launched ‘Helius’, a mhealth app system that monitors and manages patients’ medication intake.
Helius is essentially a mobile health [...]]]></description>
		<link>http://www.nitro-digital.co.uk/blog/2012/02/06/lloyds-pharmacy-and-proteus-biomedical-to-launch-new-mobile-health-app/</link>
			</item>
	<item>
		<title>New Vaccination Programme to be Promoted via Social Media</title>
		<description><![CDATA[Social media provides a strong platform for condition awareness campaigns and charity fund-raising programmes.
Earlier this month, The Global Network for Neglected Tropical Diseases announced the launch of its END7 campaign, which focuses on eliminating seven Neglected Tropical Diseases (NTD) by 2020. Working in partnership with the Bill &#38; Melinda Gates Foundation, The World Health Organisation [...]]]></description>
		<link>http://www.nitro-digital.co.uk/blog/2012/01/31/new-vaccination-programme-to-be-promoted-via-social-media/</link>
			</item>
	<item>
		<title>Social Media News: Issue 40</title>
		<description><![CDATA[
1. Facebook Timeline for all
On Tuesday, Facebook announced that Timeline will soon be activated for all users.
Facebook Timeline was introduced last September at the annual f8 conference in San Francisco. In December, Facebook began giving all users the opportunity to switch over. All you had to do to get Facebook Timeline was click the ‘Get Timeline’ button on the [...]]]></description>
		<link>http://www.nitro-digital.co.uk/blog/2012/01/30/social-media-news-issue-40/</link>
			</item>
	<item>
		<title>PM Society Advertising Awards 2011 Winners</title>
		<description><![CDATA[The prestigious PM Society Advertising Awards took place today at London’s luxurious Grosvenor House. Hosted by Jason Manford this year, the PM Society Advertising Awards is one of the most talked about events in pharma communications attended by top agencies and pharma companies.
﻿
List of PM Society Advertising Awards Winners
Target Audience Judged Awards
Primary Care Advertisement Award [...]]]></description>
		<link>http://www.nitro-digital.co.uk/blog/2012/01/27/pm-society-advertising-awards-2011-winners/</link>
			</item>
	<item>
		<title>Boehringer Ingelheim’s John Pugh named winner of PM Society Digital Pioneer Award 2011</title>
		<description><![CDATA[We are delighted to announce that Boehringer Ingelheim’s Director of Digital Communications, John Pugh, was named ‘Digital Pioneer of 2011’ at today’s PM Society Advertising Awards. The award celebrates outstanding achievement in pharma communications, rewarding innovation and best-practice in the industry.
In 2011, under John’s leadership, Boehringer Ingelheim has continued to push industry boundaries by investing [...]]]></description>
		<link>http://www.nitro-digital.co.uk/blog/2012/01/27/boehringer-ingelheim%e2%80%99s-john-pugh-named-winner-of-pm-society-digital-pioneer-award-2011/</link>
			</item>
</channel>
</rss>

