Nitro Digital is pleased to announce that we moved offices over the weekend and are currently unpacking boxes in our new home! We’re now living at the bottom of London’s fashionable Soho region and can’t wait to check out the local bars and coffee shops…

Please note that our address has changed to:

13-14 Archer Street
London
W1D 7BD

You can check out the location on Google Maps.

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You can see the original post here at ‘information is beautiful‘.

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It’s more quaint than business opportunity at the moment as it’s a real world extension of the basic Wikipedia concept; contributing to more freely accessible information for everyone who is interested, and for, well, in this case potentially pretty much everything. But it has a more social aspect to it. At the very least I can certainly see a social games emerging from these concepts- think treasure hunt with Foursquare (location based) and Twitter (real time) maybe?

Perhaps tags should include 3-D barcodes, NFC (like Oyster) tags and in the future DNA style tagging? Part of me wants to run away at the big brother potential of all this social technology and part of my revels in it. The Itzen concept is certainly very interesting but early days, so I’m looking forward to seeing if people adopt it.

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Urban Tick have been busy putting togther geospatial data from Twitter in fun and interesting ways. In the case above, they have created a whole new landscape based on the user data throughout London which starts at Soho Mountain – the epicentre of Twitter activity.

Other cities can be viewed on creator Fabian Neuhaus’ Flickr page

Source: Londonist.com

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Unless you have been living under a rock for the past month you may have missed the world cup preparations. All over the TV here in the UK and throughout my holiday in Spain last week, the world cup made every channel, every other advert and dominated the news.

I thought it would be best to blend two of my personal loves together and tell you where you can keep up to date with the South Africa based world cup finals.

Watch the games online (UK based) -
BBC
ITV

Twitter -
The Daily Telegraph world cup
CNN world cup
Four Four Two
The FA
Official world cup twitter account
Tweet me football news
World cup top tweets
Henry Winter telegraph journalist

England games are -

Saturday 12 June,
Kick off 7.30pm
England v USA
Channel – ITV1 and ITV HD

Friday 18 June,
Kick off 7.30pm
England v Algeria
Channel – ITV1 and ITV HD

Wednesday 23 June,
Kick off 3pm
Slovenia v England
Channel – BBC One and BBC HD

I will have my rants throughout the world cup so if you follow me on Twitter I apologise already!

Come on In-ger-land!
Danny

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According to Mashable, last week’s (exceptionally) fun logo by Google, celebrating the 30th anniversay of the cult 80s videogame, ending up costing the world’s productivity $120,483,800 – or 82 million man-hours.

Rescue Time crunched the numbers, but you have to admit that this is a scary yet-exciting use of the Google brand who were effectively able to stop the world from working!

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Thought I would run through the most news worthy social media stories and developments over the past couple of weeks.

Social media news catch up

Hootsuite update
Well if you have read my previous updates or follow me on Twitter you will know Hootsuite is my Twitter and social media management suite, well without boring you too much here are the features from the Hootsuite blog –

Message Assignment — Delegate Twitter and Facebook updates to team members via a pull-down menu
Message Annotations — Add notes to the assigned messages to provide context or instructions
Assignment Forwarding — Not the correct department? Re-assign a message to a colleague to ensure accurate reply
Assignment Tracking — Quick view of a message’s status, including which are resolved, handed-off, or outstanding
Shared Columns — Collaborate with team members by viewing the same set of columns and messages
Shared Drafts — Utilize pre-written responses and share with your team to ensure consistency and efficiency
Forward Updates by Email — Share messages outside of the team by forwarding to anyone by email
New Launch Button — All options, settings, and tools are available from a single starting place for your convenience

For me the best feature is actually the new launch button and team tasks.

Magazines targeting Facebook
Do you remember a few years ago you used to rely on newspapers and magazines for stories and exclusive news? It appears that magazines didn’t take into consideration that the internet, online magazines and blogs have taken and dragged the news market into the 21st century.
Would you read your favourite magazine on Facebook? Personally I think it is quite a good idea for both magazine and newspapers, not to forget Facebook would benefit from this. Static FBML has already proven to be a great addition and will allow many Facebook pages to offer a magazine look and feel.

Twitter bug
Twitter bugs often surface but none quite so interesting as one that surface last week. Basically many people suggested it allowed you to control who follows you, this might be a useful addition but obviously totally against the Twitter model of almost complete openness.

Twitter amends trending topic algorithm
If you use Twitter and look at the trending topics, you will often see teen popstar Justin Bieber constantly on worldwide trending topics. For me it’s not an issue but for many it has been, which has made Twitter amend their algo to stop constant trending topics.
Its an interesting move by Twitter as many popstars push their fans to make them trending topics. Sure Justin Bieber and manager Usher have no worries about this technology change.

Foursquare exceeds 40 million check in’s
Foursquare the one year old geo-location mobile based service has had 40 million check ins, this is only a month after reporting a million users are now using Foursquare. More recently they have experienced 500-600k checks ins per day.
Foursquare are currently in an interesting period of time, are they going to sell? Yahoo and Facebook have both suggested some interest in purchasing Foursquare.
While the likes of Bravo, VH1 and Starbucks have all used Foursquare features recently.

Not one of the 40 million Foursquare users yet?

LinkedIn turns 7
The professional social network LinkedIn recently turned 7. LinkedIn recently has integrated a number of more social elements to their site, including their own link shortener, integration to Twitter, adding applications to your profile and following companies. LinkedIn are definitely making the right noises and moves.

Danny Denhard

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It’s called the ‘Social Page Evaluator’ App and there is currently a beta version available. The App was released by Vitrue a social media management company providing technology solutions to help brands harness the vast marketing potential of social networks such as Facebook and Twitter.

The App that only took its developers 63 hrs to build and it’s a helpful first step to attach a real monetary value to your Facebook page. In the first instance, this will help marketers to understand how much a FB page is worth and how big its unexploited potential value is.

“Marketers are clamoring for data to determine ROI,” observed Vitrue CEO Reggie Bradford.

The evaluation is examined on the basis of a number of different factors. Amongst others the number of fans and their interaction and the post frequency are taken into account.

After you enter the page URL into the search field, you will get a value for your page based on a default assumption of $5 ‘Earned Media Value’ per fan. However, it’s just an assumption and if you disagree with this, as every page is different, you can make your own assumptions on how valuable a thousand impressions are for the posts on any particular page. These can range from $1 to $24.

Furthermore, to see the brand’s forecasted page value, you can manipulate the following factors: posts per day, engagement and fan count. The App also gives you the possibility to draw comparisons with up to three different Facebook pages.

Without repeating everything that was already said on the Vitrue- or Mashable blogs, I will demonstrate how the app will value the Facebook pages of three selected 2010 Dose of Digital Dosie Awards Finalists in the category ‘Best Facebook Page’ (All pharma and healthcare Facebook pages and apps whether corporate-sponsored or not).

1. Johnson & Johnson Network
2. sanofi-aventis VOICES
3. Take a step against cervical cancer

According to the app, the winner is ‘Take a step against cervical cancer’, but only if you rely on the findings of the ‘Social Page Evaluator’, so watch out for the real winner on Dose of Digital. It is also worth mentioning that the page potential for all those reviewed is not being exploited to its fullest.

Try it yourself and let us know what you think about the App. Keep in mind that the evaluation process can take up to few minutes if the page has not been evaluated before…

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Social media

Its been a huge discussion for over a year, but this video really explains what social media is and what impact it actually has….and why it is not just a fad

The main stats I took from this video –

Over 50% of the world’s population is under 30-years-old
1. 96% of them have joined a social network
2. Facebook tops Google for weekly traffic in the U.S.
3. Social Media has overtaken porn as the #1 activity on the Web
4. Facebook added over 200 million users in less than a year
5. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
6. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
7. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
8. The fastest growing segment on Facebook is 55-65 year-old females
9. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
10. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
11. The #2 largest search engine in the world is YouTube
12. While you watch this 100+ hours of video will be uploaded to YouTube
13. There are over 200,000,000 Blogs
14. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
15. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
16. 34% of bloggers post opinions about products & brands
17. Do you like what they are saying about your brand? You better.
18. 78% of consumers trust peer recommendations
19. 60 millions status updates happen on Facebook daily
20. We no longer search for the news, the news finds us.
21. We will non longer search for products and services, they will find us via social media
22. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
23. The ROI of social media is that your business will still exist in 5 years

Some pretty interesting facts right!

Social media in my opinion has been a huge swing from email and the static web to people feeling confident to share their opinions, links to what interests them and helping your friends and strangers.

Would the general election be so popular without the work and time spent on Twitter, with Facebook and YouTube, in my honest opinion no!

We just need to look at Google and the changes they are rolling to see how important social media is and what benefit it has to searchers to see how social media will be around for many years to come.

Got any ideas on social media or disagree let me know.

Thanks, Danny

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On Twitter you can keep up to date with the following hashtags
#ge2010 and #UKvote

On Facebook –
Democracy UK

For the best mash up’s check out
Exit Polly
OR
The Guardian’s clever way of mash up tweets (to get involved you tweet #ukvote and your post code)

I also have you covered if you need a walk through if you do not know what to do aboutmyvote

Danny

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