Archive for the ‘Search Engines’ Category


Reducing Obesity Through Digital Technology
Posted by Andy Stafford | Monday, December 5th, 2011

First things first, I’m going to fess up; I’ve been bad. I haven’t blogged for some months. I’ve wanted to, honestly, but it’s managing to combine something interesting with urgency that’s the key for me. Up in this post: obesity, infographics and ‘gamification’.

The inspiration for this post came when someone alerted me (and the rest of their Twitter followers) to Google’s NGRAM service. This allows the user to see on a graph the incidence of specific words and phrases that have been included in books over time since around 1600!

After a few minutes of messing around with various keywords, I reverted to a little obsession that I have with a very modern problem; obesity. The ‘obesity’ keyword in turn was probably triggered by the recent news that the UK is now the proud home to the largest men and women in Europe. (more…)

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Pharma marketing: The disclaimer evolution
Posted by Debbie | Monday, November 21st, 2011

Compliance has always been an issue for pharma brands, and no brand wants to be called out for being unscrupulous or misleading. But isn’t the real issue here around clarity? If you are marketing prescription products to an audience of healthcare professionals, not patients, is it really necessary to make them jump through hoops to see the content on your site? We think not. In fact, we’re starting to see a strong movement away from traditional disclaimers to softer on-site disclaimers that clearly state the intended audience. Using plain language that everyone can understand, and providing options for visitors who have inadvertently clicked on an ad, a search result, or a shared link that isn’t intended for them, is quickly becoming the new trend for disclaimers. (more…)

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Why pharma brands should use Google+
Posted by Zsofia | Friday, November 11th, 2011

It is well known that pharmaceutical brands are often reluctant to use social media channels due to heavy industry regulations and fear of engaging with consumers in an uncontrolled space. However, here is a new platform that pharma brands may end up adopting more rapidly due to it having a number of ‘pharma-friendly’ features – Google+.

(more…)

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Posted in Health, Search Engines, Social Media, Social Networks
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Things I like about the new Google Analytics
Posted by jillian | Wednesday, November 9th, 2011

Google has introduced the new Analytics back in March 2011. Although I still use the old version, the new GA has definitely improved user experience by adding in new features. Below, I am going to share a few of my favourite features of the new Analytics.

Real-time (beta)

This report gives you an idea of what is happening on your site right now. It gets interesting if you have a website that has high traffic volume. Also, you will easily benefit from this report if you are running a social media campaign or a TV campaign. You will be able to find out how quickly users react to your Facebook page update, a tweet, or a TV ad and get the first impression on how effective a campaign is to engage users.  This video by Darren from problogger has given a great demonstration on the Real-time feature. (more…)

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The Nitro Game: Dan suggests an unorthodox use for Google’s keyword tool
Posted by Dan | Thursday, October 20th, 2011

Nitro is a very international organisation; we speak 11 or so languages here, but that doesn’t really cut it. We do multi-lingual keyword research, occasionally we have to do stuff in languages we don’t have. I speak English, Japanese and enough Hebrew to order an ice cream and understand when someone needs their photo taken, but I have so far managed to avoid Russian. (more…)

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Google Vs Facebook
Posted by Andy Stafford | Tuesday, April 5th, 2011


In the style of the MTV celebrity death matches from a few years ago (are MTV still around?), Facebook and Google are one hell of a grudge match, whether they say so or not. They’re two of the biggest hitters out there on the web , but I’m not sure that one will be submitting or tapping out anytime soon. For now they have sewn up one each of the two key elements of how we all spend our time online (let’s ignore email for now).

Both definitely want ‘in on’ the others ‘domain’. Facebook want to integrate web searching and buying, and Google wants to integrate our social lives into the SERPs. If either succeed they will make a serious dent into the others market. Google will increasingly use social criteria to enhance the relevance of the results and therefore increase their significance for advertises. If Facebook on the other hand, can integrate searching and buying activity within their community to effectively harness e-commerce across communities they will act as a huge super-affiliate; a ramped up Groupon, and then some. (more…)

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Posted in About Nitro, Digital Communications, Search Engines, Social Media, Social Networks
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Gmail Motion
Posted by Vicki | Friday, April 1st, 2011

Gmail Motion

Imagine what you could do with your body is technology allowed you…well thanks to Google we can go back to using our bodies the way that they were meant to open mail and reply to messages.

Gmail Motion allows you to move your body to perform certain actions, picked up by your computer’s webcam. Imagine the possibilities!

However, considering the date (April 1st) it may be worth considering that this is another Google April Fool’s joke. Very clever guys…

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Googling with Bing
Posted by Stephane | Thursday, February 3rd, 2011

It’s all kicking off in the world of search engines. News broke this week of the results of a sting operation conducted by Google on the suspicion that competitor Bing was copying their results.

Apparently Google had been suspicious since May 2010 when they noticed Bing was returning identical results for misspellings of uncommon words, and without even correcting the misspelling. On the hunch that there were some shenanigans going on, Google set up a ploy worthy of a spy movie (albeit a very geeky one): create a trap whereby they would consciously falsify their own results for searches involving random strings of letters. (more…)

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Journey to the Centre of Your Body
Posted by Vicki | Friday, January 21st, 2011

Google Body Browser

Those boffins at Google have done it again with the demo of a product on their Google Labs project called Google Body Browser. This aims to do for the human body what Google Earth did for maps – hopefully make users more aware about the world inside of us all and enable leisurely exploration of our own body’s detail in the same way that we pour over the areas we live.

(more…)

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Keywords and SEO: Is your site visible?
Posted by Dan | Tuesday, January 4th, 2011

keywords and seoIn my last post I blogged a little about saying the right thing to get seen on the web. Today, I’ve written about keywords and search engine optimisation again, but from a different perspective.

When I first discovered the internet, I was intrigued to find a world mostly made up of text and images. Finally, I had an outlet where my word would be appreciated.

However, the web has not been “that” kind of place for a long time. Anyone who has used Facebook or Twitter understands that these guys sort your newsfeed. (more…)

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