Merry Christmas from Nitro Digital! – See our top 5 favourite festive social media campaigns this year
Having had our Secret Santa and our 1920’s themed Christmas Party last week, we have been feeling very festive here at Nitro Digital! We would like to therefore take the chance to say a BIG Merry Christmas to all of you lovely people out there!
To further foster this season’s festivities, we have compiled a collection of Christmas social media campaigns that have caught our eyes this past month. (more…)
Book Review: ‘Poke The Box’ – Starting something new
It all started the day when our Managing Director, Jules, made a shout out in the office handing out a small number of Seth Godin’s new book – Poke the Box. We all went rushing up, but only a limited number of copies were handed out – and there’s a reason for that. This now brings me to explain what Poke the Box really is: it’s the first thing to kick off from The Domino Project. I believe The Domino Project is a sign of things to come in publishing: short and snappy, digital-first, direct-to-reader books at a fraction of the typical purchase price of traditionally-produced books. The aim is to take the message from this book and push it person to person. Even this idea uses methodology taken from Poke the Box, as it’s starting to spread the message in an innovative fashion. (more…)
News Flash from the Inaugural PM Group Diabetes QIC (Quality In Care) Awards at Sanofi UK – 17th November 2011
News Flash from the Inaugural PM Group Diabetes QIC (Quality In Care) Awards at Sanofi UK – 17th November 2011
Now, I have been to a few awards ceremonies in my time and obviously the ones you win at go down in legend and the ones you don’t get parked in the darker bits of the grey matter. So, attending the inaugural Diabetes Qic awards was a refreshing change and really rewarding experience given there were no possible gongs to be won. (more…)
Nitro Digital: Official Sponsor of MediaPro 2011 Healthcare and Charity Seminar StreamsNitro Digital will be sponsoring all healthcare and charity seminar sessions at MediaPro 2011 – marketing and communications event taking place next week on 1st and 2nd November at London Olympia. With over 6000 pre-registered delegates and talks from representatives from Unilever, Alliance Healthcare, Boots, Breast Cancer Care, and Age UK, this event is going to be one not to be missed.
My First Day at Nitro – New Job JittersHi Everyone,
Here goes the first blog post from the latest Intern at Nitro… no pressure then.
Wanted: SEO and Social Media Marketing InternWe are looking to take on a numerically savvy analytical graduate who is passionate about all things digital and interested in progressing into a SEO and social media analyst role.
Digital Communication Awards 2011 – Nitro Keeps On Winning!
After the amazing PM Society Digital Media Awards ceremony last Thursday, Nitro has topped off the week by bagging our second award of the week. (more…)
What a Day!
It is an understatement to say that we had an exceptionally amazing day yesterday. Syrum, our latest pharma gaming project was amazingly well received at DigiPharm. The game created a real buzz with attendees describing it as “a new approach to pharma marketing”. It has even been jokingly claimed that so many people tried to get on it that it caused the wifi to crash! (more…)
PM Society Digital Media Awards – Winners!
It’s the morning after an excellent evening at the PM Society Digital Media Awards. Nitro Digital were up for an award for Best Digital Tool in a Clinical Setting for our work on the Stop the Clot electronic risk assessment tool that we developed in partnership with Sanofi and Colchester Hospital University Trust. (more…)
Gamification in PharmaWith an estimated 250 million people playing social games every month, social gaming has seen explosive growth in recent years. You only have to look at the rapid rise of social network game developer Zynga (who has the annual revenue of $850 million) and the likes of FarmVille and Mafia Wars to see the huge business potential gamification holds for companies. Integrating game mechanics into brands, websites and applications is ultimately becoming increasingly popular in consumer marketing as it boosts engagement, which is believed to lead to brand loyalty.
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