Author Archive

Social Page Evaluator – A new application to identify the current and potential value of your Facebook page
Posted by Maggie Meleszczuk | Friday, May 14th, 2010

I’ve just found a really cool Facebook App to help evaluate the current and potential value of any given Facebook page that is not restricted.

It’s called the ‘Social Page Evaluator’ App and there is currently a beta version available. The App was released by Vitrue a social media management company providing technology solutions to help brands harness the vast marketing potential of social networks such as Facebook and Twitter.

The App that only took its developers 63 hrs to build and it’s a helpful first step to attach a real monetary value to your Facebook page. In the first instance, this will help marketers to understand how much a FB page is worth and how big its unexploited potential value is.

“Marketers are clamoring for data to determine ROI,” observed Vitrue CEO Reggie Bradford.

The evaluation is examined on the basis of a number of different factors. Amongst others the number of fans and their interaction and the post frequency are taken into account. (more…)

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Wir sind wieder zurück von der EyeforPharma 2010, „the 5th Annual eMarketing Europe“ Messe in Berlin
Posted by Maggie Meleszczuk | Tuesday, March 9th, 2010

Ich muss sagen, die Vorbereitungsphase für die diesjährige „EyeforPharma, 5th annual eMarketing Europe” Konferenz in Berlin war wirklich anstrengend. Aber es hat sich ausgezahlt und wir haben es geschafft, pünktlich am 2. März mit unserem XXL Messe Stand in Berlin zu sein (Vielen Dank noch einmal an Kezia, für all die Mühe unseren Stand zu entwerfen).

EyeforPharma Berlin 2010

Die zwei tätige Konferenz war ein voller Erfolg, nicht nur für die Redner, aber auch für uns als Aussteller. Wir hatten die Freude mit vielen interessanten Fachleuten aus der Pharma Industrie zu sprechen. Darüberhinaus haben wir ‚alte‘ Freunde und Bekannte getroffen und über die Komplexität digitaler Lösungen für die Pharma Industrie diskutiert und wir haben natürlich die Vorträge sehr genossen. Manchmal fühle ich mich wie damals in einer Vorlesung ;)

Ich kann sagen, dass mich alle Vortrage überzeugt haben, jedoch habe ich mit besonderer Aufmerksamkeit zweit der Vorträge verfolgt, die sehr viele Fakten und Daten präsentiert haben. Zum einen der Vortag von Meredith Abreu Ressi, VP research bei Manhattan Research und zum anderen der von Jens Monsees, Industry Head bei Google. (more…)

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We are back from EyeforPharma 2010, the 5th Annual eMarketing Europe event in Berlin
Posted by Maggie Meleszczuk | Tuesday, March 9th, 2010

We are back from EyeforPharma 2010, the 5th Annual eMarketing Europe event in Berlin
Following our preparations that were long and sometimes exhausting, we finally arrived at the EyeforPharma 5th annual eMarketing Europe conference in Berlin on the 2nd March 2010 with our XXL pop up stand (thank you Kezia for your effort in designing this giant).

EyeforPharma Berlin 2010

The two day conference was a raging success, not only for the speakers, but also for us as exhibitors. We got the chance to talk to many interesting & inspiring people from the healthcare industry. We met ‘old’ friends and peers with whom we exchanged ideas and thoughts on the complexity of digital marketing solutions for the pharma industry and heard a lot of really interesting speeches. I sometimes felt like I was attending a lecture, but in a good way ;) .

I really enjoyed all of the speeches but in particular two speakers, Meredith Abreu Ressi, VP research at Manhattan Research and Jens Monsees, Industry Head at Google who provided us with interesting first-hand ‘Health 2.0’ facts and statistics. (more…)

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EyeForPharma – Nitro Digital auf der „eMarketing Europe 2010“, der größten Europäischen Messe für digitale Lösungen für die Pharmabranche in Berlin
Posted by Maggie Meleszczuk | Thursday, February 25th, 2010

Am 3. und 4. März findet in Berlin (im Hilton Berlin Hotel) die Pharma E-Marketing Konferenz statt ‚the 5th Annual eMarketing Europe 2010‘ – Marketing-Entscheider aus ganz Europa werden zusammen mit führenden Experten uber digitale Losungen für die Pharma Industrie diskutieren. Auch in diesem Jahr laden die Veranstalter hochkarätige Sprecher aus führenden Unternehmen ein: unter anderem Irina Osoyska, E-Marketing Manager bei Janssen-Cilag, Aaron Uydess, Senior Global Project Manager bei Novo Nordisk, Jens Krause, E-Business Advisor bei Novartis, und Garret Dalton, Global Head eMarketing Services bei Roche.

Renommierte Medienpartner wie Google, doctors.net.uk, Ogilvy Healthworld und natürlich Nitro Digital unterstützen die Veranstaltung.

Bereits in früheren Jahren bot EyeForPharma allen, die sich für das Thema E-Marketing interessieren, eine fantastische Möglichkeit, sich zu vernetzen und Erfahrungen auszutauschen. Weil unsere Leidenschaft Pharma und E-Marketing gilt, freuen wir uns immer über diese jährliche Konferenz und die Chance Gleichgesinnte und ‚alte‘ Freunden zu treffen und über die neusten digitalen Lösungen zu diskutieren. (more…)

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EyeForPharma – Nitro Digital is attending Europe’s largest pharma eMarketing summit in Berlin
Posted by Maggie Meleszczuk | Wednesday, February 24th, 2010

Europe’s largest Pharma eMarketing summit ‘the 5th Annual eMarketing Europe 2010’ will be held in Berlin @ the Hilton Berlin hotel on the 3rd and 4th March, 2010. European Pharma marketing and communication executives will come together with leading experts to discuss new developments in digital and determine their relevance to the pharmaceutical industry. The organiser has invited high profile speakers to the event, including Irina Osoyska, e-marketing manager at Janssen-Cilag, Aaron Uydess, Senior Global Project Manager at Novo Nordisk, Jens Krause, E-Business Advisor at Novartis, and Garret Dalton, Global Head eMarketing services at Roche.

Top-notch media partners such as Google, doctors.net.uk, Ogilvy Healthworld and of course Nitro Digital will also be on hand to support the event.
Previous events have already proven that the two day conference is an excellent opportunity for everyone interested in eMarketing and the pharma industry to mingle and share knowledge. Being passionate about pharma and digital marketing, we always look forward to this annual event so as to catch up with peers and ‘old’ friends. Discussing the latest technologies and how they can be applied to pharma helps create real value for all stakeholders. (more…)

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