The makings of good and bad social media agencies
It is said that agencies be they PR or media usually have tenure of around 12 -16 months with their pharma clients. Now for an industry which seeks to help clients engage with stakeholders in a transparent and lasting manner it seems odd that relations can turn sour so quickly. Prompted by this thought I’m curious to determine why. (more…)
Direct to Consumer Advertising – The pharma pitfalls
Ok, so we’ve come to accept that digital media is going to play a dominant role in the future of pharma marketing activities (now being dubbed pharma3.0). As I mentioned in my last post there are some trailblazers who are championing the use of highly interactive channels such as the iphone or Nintendo wii. Now the worry is that pharma execs will note the potential gains of pursuing marketing activities through digital and social media but that it will just remain a pipe dream. The fear of becoming entrenched in a complex web of legislation and or (in extreme circumstances) punishment in the form of civil and criminal sanctions is just too difficult to stomach. (more…)
Pharma 3.0
So whilst I’ve been getting to grips with the notions of web2.0 senior analysts at Ernst & Young have been chomping at the bit over Pharma3.0. Sorry, come again? (more…)
Digital Marketing, an overview of its relevance to business today.
Hi!
Being the new guy at Nitro Digital means I’ve got a lot of catching up to do and when it comes to Digital Media I’m a bit of a novice. Given that I’m the Commercial Manager, it’s probably wise for me to polish up on the basics before I can help any of you guys out with solutions that are right for your business. If you’re no early adopter then we can learn together, on the other hand if you’re the chief Editor of Mashable or some kind of digital media guru then feel free to point out any misgivings. Follow me here.
I hope you enjoy my entries!
Lawrence (more…)
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