Today I have had mostly my SEO and search hat on.
I am currently running internal training sessions on SEO (search engine optimisation) and how search engines work.
I came across a really good video made by Googler Matt Cutts. Matt is currently head of webspam for Google and is actually very helpful in creating video’s for beginners and explaining very complex scenario’s.
For anyone asking me how Google works, this video is perfect –
Some vital pieces of information to take from this video -
- When you google something, you are actually searching their index not the web
- If your not in their (Google) index your not going to appear in their search results (Simple hey)
- Is your site good? (Not looking but does everything the right way)
- How many links does your site have? (One section of Page rank, the more links your site receives from other websites the more Google likes it, remember Google is an online popularity contest)
- All Google results are impartial.
- Ads only display if they are helpful (Matt forgot to mention they display these ads if people bid)
- Related searches help if you cannot find what you are looking for.
- Google searches tags not sentences
Do you have any questions on search engines? Let me know 
Danny Denhard
