New Vaccination Programme to be Promoted via Social Media
Posted by Zsofia | Tuesday, January 31st, 2012
Social media provides a strong platform for condition awareness campaigns and charity fund-raising programmes.
Earlier this month, The Global Network for Neglected Tropical Diseases announced the launch of its END7 campaign, which focuses on eliminating seven Neglected Tropical Diseases (NTD) by 2020. Working in partnership with the Bill & Melinda Gates Foundation, The World Health Organisation (WHO) and 13 pharmaceutical companies from the United States, United Kingdom and United Arab Emirates, the campaign aims to eliminate lymphatic filariasis, trachoma, and infections caused by three soil-transmitted helminths, schistosomiasis and onchocerciasis.
To aid the initiative, pharma companies have donated pills to treat these NTDs. Novartis in particular has made headlines in the news by extending its commitment to help achieve the elimination of leprosy in partnership with the WHO. Read the rest of this entry »
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Sanofi, Pfizer and NHS iPhone and Android Apps: Mobile Health Innovation
Posted by Zsofia | Tuesday, January 24th, 2012
According a report published by ABI Research in 2011, the mobile health market is currently worth around £77million with 44million health apps downloaded last year. There have been a number of new innovative pharma apps released in the course of 2011.
In partnership with the US National Kidney Foundation, Pfizer, a real social media heavyweight in the industry, launched Manage CVD Risk in Reduced GFR app, designed for healthcare professionals to reduce the risk factors associated with cardiovascular disease (CVD).
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Social Media News: Issue 39
Posted by Zsofia | Monday, January 23rd, 2012
Welcome to this week’s social media news. Hope everyone had a lovely weekend!
1. Wikipedia Traffic Increased During SOPA Protest Blackout
Wikipedia experienced increased traffic Wednesday, despite blacking out its English language content to protest the Stop Online Piracy Act (SOPA) and the PROTECT Intellectual Property Act (PIPA).
Zscaler compared Wikipedia’s traffic midday Wednesday with its traffic the previous Tuesday. While the blackout day only saw slightly more total transactions, the number of unique visitors was noticeably increased.
The below chart compares Wikipedia’s unique visitors on 17th Jan (in red) and 18th Jan (in green).
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