In the past year, the healthcare and pharmaceutical industry has come to embrace social media channels like Facebook, Twitter, YouTube, and LinkedIn. It has been proven that creative social media campaigns and strategies can successfully connect pharma brands to patients and healthcare professionals across the globe.
While the first generation of social media channels are now widely used within the healthcare and pharmaceutical industry, new networks like StumbleUpon and Pinterest have not yet been mastered.
Pinterest is a social pinboard where users can share theme-based photos they find interesting, inspiring or entertaining. This social media newbie is one to watch out for as it generated 10,000,000 registered subscribers in just under 2 years, and it has been proven to refer more